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Gemalto: Snell Advanced Media selects Gemalto for Protection against threats to Intellectual Property

Amsterdam, July 21, 2016
- Gemalto (Euronext NL0000400653 GTO), the world leader in digital security,
announces that it is providing a comprehensive, flexible and secure licensing
solution for Snell Advanced Media (SAM), a leading provider of live
production, editing, playout, infrastructure and image processing technology
for the broadcast, post production and media industries.Sentinel Entitlement
Management System (EMS)
andSentinel Rights Management System (RMS)
enable SAM to streamline licensing operations and protect the valuable
Intellectual Property (IP) around its new product suite of software tools,

The development of the xFile framework was a move that transformed their
postproduction solutions from purely hardware-based to software-based. SAM
looked to Gemalto to provide a means to apply licensing to improve
operational efficiencies including audit reporting, renewal reporting and
product activation, and prevent IP theft.

"Before we could offer our software commercially, we knew we had to protect
applications from reverse engineering and tampering
," said Jeremy Courtney, Head of Media Processing Software at SAM. "Operating
in the dynamic media and broadcasting space means we are dealing
with an increasingly digital-savvy client base, and offering that extra
security and ease-of-deployment for our software packages is what makes all
the difference. One of the advantages of our On Demand framework is its
flexibility and scalability and we wanted the same in the protection and
licensing solution that we chose. The addition of Sentinel RMS and EMS has
further enhanced that

Sentinel RMS
enables SAM to easily offer and enforce a variety of licensing models and
packaging options for its xFile products. In addition to offering new ways to
package and sell our products,Sentinel RMS
protects the intellectual property in the applications, reducing the risk of
IP compromise,

Sentinel EMS
manages software entitlements for its individual products in the suite and
back office licensing operations, including the software fulfillment and
activation for which each customer is entitled. SAM integrated theSentinel
license server with its SAM store to enable online customer self-service -
including payment, automated order fulfillment, activation, maintenance
releases, and upgrades. Once payment clears,Sentinel EMS
creates the entitlement and returns an activation code to the customer.
Gemalto also supplied a Connector to enable future integration
ofSentinel EMS
with SAM's CRM system.

"SAM's transformation is indicative of what we are seeing in the device
market. To stay ahead of the curve in the relevant industry, vendors need to
be forward-thinking to realize the value of a software-driven business model
and the potential such a transformation could have on pricing and packaging
," said Jamie Longmuir, Regional Director at Gemalto. "The collaboration
between Gemalto and SAM reflects the importance that
software licensing and entitlement is having on a business that is looking to
grow and secure its competitive advantage."

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the global leader in digital security,
with 2015 annual revenues of €3.1 billion and customers in over 180
countries. We bring trust to an increasingly connected world.

Our technologies and services enable businesses and governments to
authenticate identities and protect data so they stay safe and enable
services in personal devices, connected objects, the cloud and in between.

Gemalto's solutions are at the heart of modern life, from payment to
enterprise security and the internet of things. We authenticate people,
transactions and objects, encrypt data and create value for software -
enabling our clients to deliver secure digital services for billions of
individuals and things.

Our 14,000+ employees operate out of 118 offices, 45 personalization and data
centers, and 27 research and software development centers located in 49

For more information visitwww.gemalto.comor follow@gemaltoon Twitter.

Gemalto media contacts:

| Philippe Benitez Peggy Edoire Vivian Liang |
|North America |
|+1 512 257 3869 Europe&CIS Greater China |
| +33 4 42 36 45 40 +86 1059373046 |
| |
| Ernesto Haikewitsch Kristel Teyras Shintaro Suzuki |
|Latin America Middle East&Africa Asia Pacific |
|+55 11 5105 9220 +33 1 55 01 57 89 +65 6317 8266 |
| |
Press release (PDF)


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Gemalto via Globenewswire


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