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2016-10-27

GWS Production AB : GWS reports on company status and future plans

Global Warning System (GWS) announces the company's overall status and future
plans, two years after listing in 2014
. GWS continues to focus on major opportunities, and has increased sales
efforts that are growing traction, but lower than previously set goals. GWS
will launch a new service, GWS SDK, in order to meet new demands, which will
broaden the market potential, and shorten the time to market. GWS has also
started working on the next generation AI (Artificial Intelligence) based on
GWS large internal database.

GWS provides a personal travel security service, Safeture, which provides
critical information about disasters and other threats that could impact on
travelers. The service was listed in October 2014, and since then it has been
rolled out through large partnership agreements. Safeture is gaining traction
within the insurance, telecom, security and travel industry. During 2016, GWS
has accelerated the sales investments by opening local sales offices in
Singapore and Brazil, plus allocated dedicated resources to the North America
market. The subsidiary Travelogix, has also begun offering the Safeture
solutions to its customers in the travel market, with the first agreements
recently signed. However, the time from initial sales contact to signing
agreements, and full-scale roll out has generally been longer than expected.
GWS shows a continued positive trend, but lower than previously set financial
goals.

Andreas Rodman, CEO at GWS, comments:
"We are working on many major sales processes with large stake holders, and
they are the result of a long term investment in sales. We can see that the
current strategy and sales work are yielding positive results. During 2016,
GWS has grown its sales and marketing effort, but due to the longer than
anticipated lead time, the positive effect is expected to be seen first in
2017."

A positive outcome from the recently terminated cooperation with G4S is that
GWS has now scaled up its own internal analytical capabilities, resulting in
a significant improvement of content quality. In addition to the main hub in
Lund, Sweden, there are now local analysts in Kuala Lumpur, Malaysia and Sao
Paolo, Brazil, with plans of a local analytic hub in the Middle East.

Andreas Rodman comments:
"We have received feedback from customers that we often have better content,
and that is faster than our competitors for 24/7 international incidents.
This progress has been achieved by integrating technology to support our
analysts, and we estimate that we are actually using significantly less human
resources than our competitors, while still producing better content.
Therefore, in addition to our lead in the technical area, we now believe that
we have gained a top position within 24/7 international alert analytic
content production as well."

GWS is also working on the next generation AI (Artificial Intelligence) input
gathering support to reach an even higher level of content analyzing, where
GWS can take advantage of the internal large and structured databases as
learning sets for the next generation AIs. Andreas Rodman explains:

"Our belief is that our competitors will have difficulty in copying our AI
work, due to the lack of the right type of structured data and processes for
teaching AIs. The new AI will enable GWS to reach a content level for real
time international incidents that is far beyond anything available today in
the civilian industry."

During 2016, GWS has also identified new market demands, and will launch a new
package of its service called GWS SDK (Software Developer Kit). The GWS SDK
allows complementary sales in addition to the longer processes when selling
the complete service, by integrating the GWS service as a component in
existing or newly developed apps. Andreas Rodman concludes:

"Many larger companies today either work on building their own app user base
or are planning to do so. A key feature for building a successful large user
base is to have an active app usage, by creating a reason to open it
repeatedly. The GWS service fits well into these plans, as the 24/7 alerts
and country welcome messages generates live content and increases the
interaction between the user and the app. The GWS SDK allows app developer
to include the live content into any app as an integrated component, thereby
reaching a broader market. It answers a request based on the development
direction of larger corporations, who already have or plan to launch their
own mobile app."

With the GWS SDK in its product portfolio, the company maintains the expansion
scope, but has the possibility to be more flexible, work on additional sales
processes and broaden the market.

About GWS Production AB and Safeture

GWS, (Global Warning System) was founded in 2009, triggered by the experience
of the global SARS epidemic, the 2004 Indian Ocean tsunami and the Mumbai
terror attacks. The company offers a personal security mobile app, Safeture.
The app protects travelers through real-time tracking and provides valuable
real-time information about disasters, and other threats that could impact
you while you're abroad. The system consists of a range of services that are
delivered via the traveler's mobile phone, and is suitable for both
businesses (Safeture Pro), and for private individuals (Safeture).

The GWS share is listed on NASDAQ First North Stockholm. Sedermera
Fondkommission is the Certified Advisor.

For additional information, visit
www.globalwarningsystem.comor contact GWS CEO Andreas Rodman: +46 (0) 708 - 10
13 16 or via
andreas.rodman@globalwarningsystem.com

This information is information that GWS Production AB is obliged to make
public pursuant to the EU Market Abuse Regulation. The information was
submitted for publication, through the agency of the contact person set out
above, at 08.00 CET on October 27, 2016.

This is an English version of a press release communicated by GWS Production
AB. In any case of doubt or possible differences regarding the different
versions it is the Swedish version that shall apply.

---------------------------------------

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: GWS Production AB via Globenewswire

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