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H & M Hennes & Mauritz AB: H&M releases its 12th Sustainability Report

Press Information 10 April 2014       

Today, H&M publishes its twelfth Conscious Actions Sustainability
Report. Some of the highlights during 2013 are the launch of H&M's
roadmap for fair living wages, the first closed loop collection made
with recycled material from collected garments and a doubling of the
share of more sustainable cotton in the last two years.

"We take a long-term view on our business, and investing in our
sustainability means investing in our future. This gives us the
opportunity to contribute to the development of communities around
the world, and better lives for millions of people", says Karl-Johan
Persson, CEO at H&M.

The report contains a wide range of achievements covering every stage
of H&M's product lifecycle, from design to how the customers take
care of their garments. Some of the achievements from last year are:

· Fair living wage roadmap launched, enabling suppliers to pay
higher wages to their workers.

· Close to 100% of H&M stores worldwide participate in our global
garment collecting initiative with the goal to create a closed loop
for textiles. 3,047 tonnes of no longer wanted garments were

· First closed loop products launched, made with 20% recycled
material from collected garments.

· H&M started to implement the game changing water strategy
developed together with WWF.

· H&M doubled the share of more sustainable cotton in the last two
years and we are on target with 15.8% of the cotton being certified
organic, Better Cotton or recycled. The goal is that all cotton
should come from more sustainable sources by 2020 at the latest.

· More sustainable fabrics now represent 11% of our products' total
material use - up from 9.1% in 2012.

· H&M launched its first products made with organic leather and
organic silk.

· The amount of recycled polyester used in H&M's garments is
equivalent to 9.5 million PET bottles.

· H&M was the first brand to sign the Accord on Fire and Building
Safety in Bangladesh.

· 894,975 garment workers in Bangladesh and India educated about
their rights since 2008.

· Clevercare label launched, providing guidance for conscious
garment care.

· 14% less electricity used per H&M store sqm since 2007. The goal
is -20% by 2020.

· 340 million fewer litres of water used in denim production
compared to last year.

"H&M again sets the bar in sustainability reporting. It's commitment
to sustainability and the transparency on targets and achievements
serve as an inspiration for other brands in this sector. Considering
the fact that H&M sources from 1,900 factories reaching 1,6 million
people, the potential for change is immense", says Janet Mensink,
International Programme Coordinator Cotton & Textiles for Solidaridad

The report and a summary of its highlights are available to read and
download at

Contact person:

Camilla Emilsson Falk
Head of Media Relations
Phone: +46 8 796 39 95

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on NASDAQ OMX Stockholm. The company's business concept is to
offer fashion and quality at the best price. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS, Monki
and Weekday as well as H&M Home. The H&M Group has around 3,200
stores in 54 markets including franchise markets. In 2013, sales
including VAT were SEK 150,090 million and the number of employees is
more than 116,000. For further information, visit


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