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2014-04-13

H & M Hennes & Mauritz AB: H&M teams up with Alexander Wang for their next design collaboration

Press information April 13, 2014

H&M announced yesterday during an event at the Coachella Music
Festival, in Palm Springs, California, USA, that their next designer
collaboration will be with Alexander Wang. This partnership marks the
first time that an American designer teams up with H&M on the much
anticipated designer collaboration.

The New York based Fashion Designer's eponymous brand has firmly
established itself by perpetually evolving and re-contextualizing the
urban uniform, since it was launched on the runway in 2007. Alexander
Wang's core sensibility is a reflection on contrasts, blending
seamlessly between the refined and the imperfect. His collections
have an unprecious outlook on fashion, and always reflect a sense of
ease.

The Alexander Wang x H&M collection will feature apparel and
accessories for women and men. Typical for his irreverent approach,
Alexander Wang will propose a new take on the lifestyle product
offering that goes beyond fashion. The full collection will be
available in 250 H&M stores worldwide, and online starting November
6, 2014.

Alexander Wang says, "I am honored to be a part of H&M's designer
collaborations. The work with their team is an exciting, fun process.
They are very open to push boundaries and to set a platform for
creativity. This will be a great way for a wider audience to
experience elements of the Alexander Wang brand and lifestyle."

"Alexander Wang is one of the most important voices in fashion today.
He understands exactly what people want to wear and does it with an
energy and passion that's infectious. It feels incredible to be
collaborating with him this year," says Margareta van den Bosch,
H&M's creative advisor.

#ALEXANDERWANGxHM
www.alexanderwang.com
www.hm.com/press

For more information please contact:

Kristina Stenvinkel
Head of Communication
Phone: +46 707 96 54 40
Email: stenvinkel@hm.com

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and
is synonymous with affordable as well as up-to-date and high quality
fashion. H&M has a wide product range that is divided into a number
of different concepts for women, men, teenagers and children. The
company's clothing collections are created by its own designers,
pattern makers and buyers. H&M has more than 116,000 employees and
around 3,200 stores in 54 markets, including franchise markets. For
further information visit hm.com (http://www.hm.com/).

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http://news.cision.com/h---m-hennes---mauritz-ab/r/h-m-teams-up-with-ale...
http://mb.cision.com/Public/769/9568310/9adb396de1595f85.pdf

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