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H & M Hennes & Mauritz AB: Sales development in February and first quarter 2016

Press release 15 March, 2016

The H&M group's sales including VAT increased by 10 percent in local
currencies in February 2016 compared to the same month last year.
Sales in February were positively affected by approximately 2
percentage points due to the leap day on 29 February 2016.

In the first quarter, i.e. 1 December 2015 to 29 February 2016, sales
including VAT increased by 9 percent in local currencies compared to
the corresponding quarter last year. Sales including VAT in the first
quarter converted into SEK increased by 8 percent and amounted to SEK
50,624 m (46,791). Sales excluding VAT amounted to SEK 43,691 m

The total number of stores amounted to 3,970 on 29 February 2016
compared to 3,551 on 28 February 2015.

Percentage sales development for the month of March will be published
in a press release at 08.00 (CET) on 15 April 2016.

Karl-Johan Persson, CEO

Contact: Communications and Press Department +46-8-796 53 00

The information in this press release is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under Sweden's Securities
Market Act. It was released for publication at 08.00 (CET) on 15
March 2016.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion
and quality at the best price in a sustainable way. In addition to
H&M, the group includes the brands & Other Stories, Cheap Monday,
COS, Monki and Weekday as well as H&M Home. The H&M Group has more
than 3,900 stores in 61 markets including franchise markets. In 2015,
sales including VAT were SEK 210 billion and the number of employees
is more than 148,000. For further information, visit


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