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H & M Hennes & Mauritz AB: Sales development in March 2014

Press Release 15 April 2014

In March, the H&M Group total sales including VAT increased by 13
percent in local currencies compared to the same month last year.

The total number of stores amounted to 3,216 on 31 March 2014 versus
2,853 on 31 March 2013.

Percentage sales development for the month of April will be published
on 15 May 2014 at 08.00 (CET).

Karl-Johan Persson, CEO

Contact: Press department +46-8-796 5300

The information in this press release is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under Sweden's Securities
Market Act. It was released for publication at 08.00 (CET) on 15
April 2014.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on NASDAQ OMX Stockholm. The company's business concept is to
offer fashion and quality at the best price. In addition to H&M, the
Group includes the brands COS, Monki, Weekday, Cheap Monday, & Other
Stories as well as H&M Home. The H&M Group has more than 3,200 stores
in 54 markets.

In 2013, sales including VAT were approximately SEK 150 billion. The
number of employees amounts to more than 116,000.

For further information, visit (

Författare Hugin

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