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H & M Hennes & Mauritz AB: Sales development in September 2016

Press release 17 October 2016

As previously communicated in the nine-month report on 30 September
2016, the unseasonably warm weather in

September had a very negative impact on the H&M group's sales in the
month of September. The group's sales in

September increased by 1 percent including VAT in local currencies
compared to the same month 2015.

The total number of stores amounted to 4,204 on 30 September 2016
compared to 3,733 on 30 September 2015.

Percentage sales development for the month of October will be
published on 15 November 2016.

Karl-Johan Persson, CEO

Contact: Nils Vinge, Head of IR, +46 8 796 5250.

The information in this press release is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under the EU Market

Abuse Regulation (596/2014 /EU). The information was submitted for
publication by the abovementioned person at 08.00 CET on

17 October 2016. This press release, along with additional information
about H&M, is available at

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M's business idea is

to offer fashion and quality at the best price in a sustainable way.
In addition to H&M, the group includes the brands & Other

Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The
H&M Group has more than 4,200 stores in 64

markets including franchise markets. In 2015, sales including VAT were
SEK 210 billion and the number of employees is more

than 148,000. For further information, visit


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