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HEINEKEN Holding NV : Heineken Holding N.V. reports 2015 full year results

Strong performance delivering on strategy

Amsterdam, 10 February 2016 - Heineken Holding N.V. (EURONEXT: HEIO; OTCQX:
HKHHY) today announces:

* The net result of Heineken Holding N.V.'s participating interest in
Heineken N.V. for 2015 amounts to €957 million;
* Organic revenue +3.5% with revenue per hectolitre up +1.3%
* Consolidated beer volume +2.3% with positive growth in Americas, Asia
Pacific and Europe offsetting weaker volume in Africa Middle East&Eastern
* Heineken® volume in premium segment +3.5%
* Innovation rate of 9.2%, contributing €1.9 billion of revenue
* Operating profit (beia) +6.9% organically
* Net profit (beia) of €2,048 million, up 16% organically
* Proposed 2015 total dividend up 18% at €1.30 per ordinary share (2014:


| Key financials1 FY15 FY14 Total Organic |
| |
| growth growth |
|(in mhl or € million unless otherwise stated) % % |
| Revenue 20,511 19,257 6.5 3.5 |
| Revenue/hl (in €) 95 92 2.7 1.3 |
| Operating profit (beia) 3,381 3,129 8.1 6.9 |
| Operating profit (beia) margin 16.5 % 16.2 % 23 bps3 |
| Net profit (beia) 2,048 1,758 16 16 |
| Net profit of Heineken Holding N.V. 957 760 26 |
| EPS (in €) 3.32 2.64 26 |
| Free operating cash flow 1,692 1,574 7.5 |
| Net debt/ EBITDA (beia)2 2.4 2.5 |
1Consolidated figures are used throughout this report, unless otherwise
stated; please refer to the Glossary section for an explanation of non-IFRS
measures and other terms used throughout this report

2Includes acquisitions and excludes disposals on a 12 month pro-forma basis

3Comprises of 46 basis points underlying improvement less 23 basis points
dilution from Empaque

Heineken Holding N.V. engages in no activities other than its participating
interest in Heineken N.V. and the management or supervision of and provision
of services to that company.


* In 2016 HEINEKEN expects to deliver further organic revenue and profit
growth despite an increasingly challenging external environment, with
margin expansion in line with the medium term margin guidance of a year on
year improvement in operating profit (beia) margin of around 40bps.
* Assuming spot rates as of 4 February 2016 the calculated negative currency
translational impact would be approximately €60 million at consolidated
operating profit (beia), and €35 million at net profit (beia). Foreign
exchange markets remain very volatile.
* HEINEKEN expects an average interest rate of c.3.3%, and an effective tax
rate (beia) broadly in line with 2015.
* Capital expenditure related to property, plant and equipment should be
slightly above €2 billion (2015: €1.6 billion).


The Heineken N.V. dividend policy is to pay out a ratio of 30% to 40% of
full-year net profit (beia). For 2015, payment of a total cash dividend of
€1.30 per share (2014: €1.10) will be proposed to the Annual General Meeting.
This implies a 36% payout ratio, in line with the payout ratio in 2014. If
approved, a final dividend of €0.86 per share will be paid on 4 May 2016, as
an interim dividend of €0.44 per share was paid on 12 August 2015. The
payment will be subject to a 15% Dutch withholding tax.
If Heineken N.V. shareholders approve the proposed dividend, Heineken Holding
N.V. will, according to its articles of association, pay an identical
dividend per ordinary share. A final dividend of €0.86 per ordinary share of
€1.60 nominal value will be payable on 4 May 2016.
The ex-final dividend date for both the Heineken Holding N.V. and Heineken
N.V. shares will be 25 April 2016.


| Media Heineken Holding N.V. |
| Kees Jongsma |
| tel. +31 6 54 79 82 53 |
| E-mail:cjongsma@spj.nl |
| |
| Media Heineken N.V. Investors |
| John Clarke Sonya Ghobrial |
| Director of External Communication Director of Investor Relations |
| Michael Fuchs Marc Kanter / Gabriela Malczynska |
| Financial Communications Manager Investor Relations Manager / Analyst |
| E-mail:pressoffice@heineken.com E-mail:investors@heineken.com |
| Tel: +31-20-5239355 Tel: +31-20-5239590 |
(events also accessible for Heineken Holding N.V. shareholders)

| Trading Update for Q1 2016 20 April 2016 |
| Annual General Meeting 21 April 2016 |
| Financial Markets Conference 10/11 May 2016 |
| Half Year 2016 Results 1 August 2016 |
| Trading Update for Q3 2016 26 October 2016 |
Conference call details

HEINEKEN will host an analyst and investor conference call in relation to its
2015 FY results today at 10:00 CET/ 9:00 BST. This call will also be
accessible for Heineken Holding N.V. shareholders. The call will be audio
cast live via the website:
www.theheinekencompany.com/investors/webcasts. An audio replay service will
also be made available after the conference call at the above web address.
Analysts and investors can dial-in using the following telephone numbers:

| Netherlands United Kingdom |
| Local line: +31(0)20 716 8256 Local line: +44(0)20 3427 1900 |
| National free phone: 0800 020 2576 National free phone: 0800 279 5736 |
| |
| United States of America |
| Local line: +1212 444 0481 |
| National free phone: 1877 280 2342 |
| |
| Participation/ confirmation code for all countries: 5446555 |
Editorial information:

HEINEKEN is the world's most international brewer. It is the leading developer
and marketer of premium beer and cider brands. Led by the Heineken® brand,
the Group has a powerful portfolio of more than 250 international, regional,
local and specialty beers and ciders. HEINEKEN is committed to innovation,
long-term brand investment, disciplined sales execution and focused cost
management. Through "Brewing a Better World", sustainability is embedded in
the business and delivers value for all stakeholders. HEINEKEN has a
well-balanced geographic footprint with leadership positions in both
developed and developing markets. HEINEKEN employs 81,000 people and operates
more than 160 breweries in 70 countries. Heineken N.V. and Heineken Holding
N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary
shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and
on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1
American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY)
and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is
available on the website:
www.theHEINEKENcompany.comand follow HEINEKEN via @HEINEKENCorp.

Heineken Holding N.V. engages in no activities other than its participating
interest in Heineken N.V. and the management or supervision of and provision
of services to that company.

Home Member State
HEINEKEN announces that the Netherlands is its Home Member State for the
purposes of the EU Transparency Directive.

This press release contains forward-looking statements with regard to the
financial position and results of HEINEKEN's activities. These
forward-looking statements are subject to risks and uncertainties that could
cause actual results to differ materially from those expressed in the
forward-looking statements. Many of these risks and uncertainties relate to
factors that are beyond HEINEKEN's ability to control or estimate precisely,
such as future market and economic conditions, the behaviour of other market
participants, changes in consumer preferences, the ability to successfully
integrate acquired businesses and achieve anticipated synergies, costs of raw
materials, interest-rate and exchange-rate fluctuations, changes in tax
rates, changes in law, change in pension costs, the actions of government
regulators and weather conditions. These and other risk factors are detailed
in HEINEKEN's publicly filed annual reports. You are cautioned not to place
undue reliance on these forward-looking statements, which speak only of the
date of this press release. HEINEKEN does not undertake any obligation to
update these forward-looking statements contained in this press release.
Market share estimates contained in this press release are based on outside
sources, such as specialised research institutes, in combination with
management estimates.

Click here for Full media release


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: HEINEKEN Holding NV via Globenewswire


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