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HEINEKEN NV: HEINEKEN to acquire a majority stake in leading Slovenian brewer Pivovarna Laško d.d.

Amsterdam, 13 April 2015 - Heineken N.V. ("HEINEKEN") today announces that it
has signed a binding agreement with a consortium of shareholders to acquire
4,471,054 shares in Pivovarna Laško d.d. ("Pivovarna Laško"), representing
51.11 percent of the issued share capital, for a price per share of EUR25.56,
or a total consideration of EUR114.3m.
Completion of the acquisition is subject to customary regulatory approvals and
will be followed by a mandatory takeover offer extended to all remaining
Pivovarna Laško is Slovenia's leading brewer. Slovenia is centrally positioned
between other markets where HEINEKEN has operations. The company operates two
modern and well-invested breweries and owns and brews the renowned Laško and
Union beers, with strong heritage across the Adria region.

Commenting on the proposed transaction, Jean-François van Boxmeer, Chairman of
the Executive Board and CEO of HEINEKEN, said, "This acquisition strengthens
our position within the region and will bring two complementary strong local
brands into our existing portfolio. We are very much looking forward to
welcoming Pivovarna Laško as a successful member of our group."
Dušan Zorko, CEO of Pivovarna Laško said, "The acquisition by HEINEKEN as a
strategic investor allows Pivovarna Laško to continue building our historic
local brands and to develop our position in regional export markets, as well
as give an opportunity to better utilise our production capacities. We are
excited about being part of one of the most successful brewery groups in the
world. This will enable Pivovarna Laško to focus on and grow its core

| Press enquiries Investor and analyst enquiries |
| John Clarke Sonya Ghobrial |
| Head of External Communication Director of Investor Relations |
| Christine van Waveren Gabriela Malczynska |
| Financial Communications Manager Investor Relations Analyst |
| |
| Tel: +31-20-5239355 Tel: +31-20-5239590 |

Editorial information:

HEINEKEN is the world's most international brewer. It is the leading developer
and marketer of premium beer and cider brands. Led by the Heineken® brand,
the Group has a powerful portfolio of more than 250 international, regional,
local and specialty beers and ciders. We are committed to innovation,
long-term brand investment, disciplined sales execution and focused cost
management. Through "Brewing a Better World", sustainability is embedded in
the business and delivers value for all stakeholders. HEINEKEN has a
well-balanced geographic footprint with leadership positions in both
developed and developing markets. We employ 81,000 people and operate more
than 160 breweries in 70 countries. Heineken N.V. and Heineken Holding N.V.
shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may
be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters
under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American
Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and
Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on
HEINEKEN's website: and follow us via

About Pivovarna Laško:
Pivovarna Laško is the leading Slovenian brewery, whose historical beginnings
reach back to 1825. Over the next 190 years the company has grown from a
local brewery to the country's leading producer of beer, with well-known
brands like Union and Laško.

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: HEINEKEN NV via Globenewswire


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