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2014-04-24

HiQ International: HiQ ENHANCES DIGITAL COMMUNICATION FOR STENA MATCH CUP SWEDEN

HiQ is helping Stena Match Cup Sweden to raise an already popular
event to the next level. As digital partner to this sailing
competition, which yearly attracts more than 100,000 visitors, HiQ's
task is to simplify and improve the digital communication linked to
the event, in order to enhance visitor experience before, during and
after the race.

"We are very pleased with our collaboration with HiQ. We want a
partner who can help us to stage and develop the event from the
perspective of today's digitally connected society. One way of doing
this is by devising an interactive digital platform that helps us
receive and spread information. HiQ has precisely the competence we
are looking for and a track record of success from other similar
major events," says Jan Torstenson, CEO of Brandspot, which shares
responsibility for arranging the event with the Royal Gothenburg
Yacht Club, GKSS.

Stena Match Cup Sweden is one of the races in the men's World Match
Racing Tour and one of the biggest annual events in the Swedish
sporting calendar. Last year the tour attracted 118,000 visitors to
the island of Marstrand, just off the Swedish west coast.

"Today mobile and digital solutions are key factors in all sorts of
events in the sporting and entertainment worlds. We are excited by
the challenge of raising the experience for visitors and the
organisers to a whole new level," says Jerker Lindstén, Managing
Director of HiQ in Gothenburg.

HiQ has many years' experience of working on digital and mobile
communication solutions. For example, HiQ created the overall digital
solution for the European Athletics Indoor Championships in
Gothenburg in 2013, a highly successful initiative that added another
dimension to the event. Between 2002 and 2008 HiQ also enjoyed
successful collaboration with the sailing project HiQ Sailing Team.

"Digitalisation and mobility have rapidly evolved into key elements at
all levels and in all branches of industry and entertainment - not
least in terms of marketing and communication. This creates fantastic
opportunities for us and our customers," says Lars Stugemo, President
and CEO of HiQ.

For more information, please contact:

Lars Stugemo, President and CEO, HiQ. Tel. +46 8 588 90 000

Jerker Lindstén, Managing Director, HiQ Gothenburg. Tel. +46 76 880 06
00

Laura Manninen, Acting Head of Corporate Communications, HiQ. Tel. +46
734 481 317

HiQ simplifies and improves people's lives through solutions within
communications and software development. The company is a leader in
these areas and has the Nordic region as its home market. HiQ employs
more than 1,300 staff and has offices both in the Nordic countries
and in Russia. HiQ is listed on the NASDAQ OMX Stockholm Mid Cap
List. For more information, please visit www.hiq.se

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http://news.cision.com/hiq-international/r/hiq-enhances-digital-communic...
http://mb.cision.com/Main/450/9572977/236471.pdf

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