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2014-03-21

KappAhl: KappAhl performs model search on TV

When fashion chain KappAhl is looking for new faces for their
campaigns, they choose to perform a modeling competition on tv for
women over 35 years of age. The model competition is a collaboration
with the TV4 Group and first prize is a modeling contract with
KappAhl..

- I know that there are many fantastic women in the prime of life
with model dreams out there, says Vice President Assortment & Design,
Carina Ladow. We are looking forward to give them the opportunity to
realize their dreams!

KappAhl is looking for a new face and choose to perform a modeling
competition in a new television program with the working title "She's
got the look" (Sweden), in collaboration with TV4 Group's Channel
Seven. The goal is to find a beautiful and confident woman over 35
years of age with model potential.

Show hostess will be Jessica Almenäs who will guide the television
audience when the selected participants for ten episodes are
confronted with challenges related to working as a model. A renowned
jury will give working tips and advice but will also determine who
will be the winner. First prize is a modeling contract with KappAhl.

"She's got the look" is taking applications from now through 1 of May.
Text "MODEL" to 72400 (only in Sweden). The show will be broadcasted
on the TV4 Group's Channel Seven during the autumn of 2014.

For further information
Anne-Marie Blad, Head of Advertising, tel +46 (0)704 71 56 23,
anne-marie.blad@kappahl.com

Charlotte Högberg, Head Public Relations. Tel. +46 70471 56 31,
charlotte.hogberg@kappahl.com

KappAhl, founded in 1953, is one of the Nordic region's leading
fashion retailers with close to 400 stores in Sweden, Norway, Finland
and Poland, and Shop Online. KappAhl offers value-for-money fashion
of its own design to the many people - men, women and children, with
a special focus on women in the prime of life. KappAhl was the
world's first fashion retailer to gain environmental certification in
1999. In 2012/2013, sales were SEK 4.8 billion and the number of
employees approximately 4,500. KappAhl is quoted on Nasdaq OMX
Stockholm. For more information, go to www.kappahl.com.

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http://news.cision.com/kappahl/r/kappahl-performs-model-search-on-tv,c95...
http://mb.cision.com/Main/732/9555545/223275.pdf

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