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Kesko Oyj: All K-Group chains to have one loadable gift card

KESKO PRESS RELEASE 15.04.2015 AT 09.00 1(1)

All K-Group chains to have one loadable gift card

The K-Group has launched a new loadable gift card. The gift card can be
purchased and it can be used as payment in all of Kesko's chain stores. The
gift card balance decreases as it is used and it is valid for two years.

" We want to offer our customers an easy gift idea in the form of a modern
gift card, which allows the recipient to use one gift card to choose a
present from any K-Group chain store," saysEija Jantunen
, Vice President for Finance and Accounting Services.

The recipient has plenty to choose from as the K-Group gift card can be
purchased and used as payment in the stores of eleven different chains, which
include K-citymarket, K-supermarket, K-market (excluding K-market service
station stores), Intersport, Budget Sport, Kookenkä, K-rauta, K-maatalous,
Rautia, Asko and Sotka. The gift cards are available with a chain look design
or a uniform K-Group design.

"Despite the varied appearance of the cards, they are valid in all of the
chains. So, the Intersport gift card can be used to buy groceries or interior
decoration items, for example," says Development ManagerJuha Andelin.

The customer chooses an amount between 10 - 500 euros, which is then loaded on
the card at the checkout.

"The gift cards have been positively received by customers and the demand has
been high," says Andelin.

The successful implementation of the gift card service was carried out in
cooperation with Solteq, and it is part of the electronic services produced
by Solteq for Kesko. The cooperation aims to support Kesko's strategy and to
strengthen multi-channel consumer services.

Further information


Eija Jantunen, Vice President, Finance and Accounting services, tel. +358 105
322 500

Juha Andelin, Development Manager, tel. +358 105 327 360

Kesko ( is a retail specialist whose stores offer quality to the daily
lives of
consumers. Kesko has about 2,000 stores engaged in chain operations in the
Nordic and Baltic countries, Russia, and Belarus.


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Kesko Oyj via Globenewswire


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