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2015-09-14

Kesko Oyj: K-Plussa special offers to customer's mobile phone at store entrance

KESKO PRESS RELEASE 14.09.2015 AT 12.00 1(2)

K-citymarket Turku Kupittaa is testing the attractiveness and functionality of
a new service that brings the store's special offers to your mobile phone.
When a customer who has joined the test group enters the store, he receives a
text message on his mobile phone with the weekly benefit or special product
offer. The service is provided by K-Plussa jointly with Walkbase and Seed
Digital Media.

Based on K-Plussa's customer data, K-citymarket Turku Kupittaa's customers
were sent e-mail messages offering an opportunity to participate in the
testing by giving their consent to the identification of their mobile devices
in the store. The first 100 volunteers were included in the test group and
tell their opinion about the new mobile service.

- Involving customers from the very beginning of the development work gives us
valuable information on what kind of services are worth investing in and
which benefits are attractive to our customers. The testers have liked the
new functionality and have redeemed lots of benefits. Benefits are redeemed
at the customer service desk by showing the text message, which also enables
us to get to know our customers better, says retailerHannu Aaltonen
.

- The trial running at K-citymarket Turku Kupittaa will provide us with
important information for use in rewarding our customers and also in taking
account of them in more diverse ways. In the future, we will be offering
significantly more services via digital channels in order for shopping to be
fun, says K-Plussa's Managing DirectorIsmo Riitala
.

- Triggering product information, special offers and other digital services as
the customer arrives at a certain point in the store is becoming a widely
adopted system. Our solution is already used by hundreds of stores
internationally, particularly in Great Britain. K-citymarket Turku Kupittaa
has been testing the technology for over a year and we have been pleased to
see how Kesko, a forerunner in this field, is taking retail digitalisation to
the next level, says Walkbase CEOTuomas Wuoti
.

Further information:

Managing Director Ismo Riitala, K-Plus Oy, tel. +358 50 525
6471,ismo.riitala@kesko.fi

Communications Manager Harri Utoslahti, Kesko Corporation, tel. +358 105 322
616,harri.utoslahti@kesko.fi

CMO&Director of Retail Insight Juha Mattsson, Walkbase Oy, tel. +358 41 533
6400,juha@walkbase.com

Marketing Strategist Pekka Räsänen, Seed Digital Media Oy, tel. +358 50 570
7697,pekka.rasanen@seedww.com

K-Plus Oy

K-Plussa is the most extensive and diverse customer loyalty programme in
Finland which offers benefits to its customers from over 3,000 shopping
places and over 40 business partners. There are over 3.6 million K-Plussa
cardholders in over 2.3 million households in Finland.
K - For shopping to be fun.

Walkbase

Walkbase is the leading in-store location analytics and marketing platform for
brick-and-mortar stores. Just like web analytics platforms have
revolutionised the online shopping experience, the solution of this Finnish
company provides the same level of personalisation and real-time analytics on
customers' habits to physical stores. The Walkbase technology takes advantage
of a Wi-Fi network and is already used by hundreds of stores and airports in
the world. Walkbase has offices in Espoo, Turku, London and Bern.

Seed Digital Media

Seed Digital Media is a pioneer in digital customer marketing in Finland.
Seed's Omnichannel solutions combine analytics and personalised
communications into a marketing service to strengthen the customer
experience. Seed Digital Media is a Nordic Morning company.

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Kesko Oyj via Globenewswire

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