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2016-01-27

Kesko Oyj: Redesigned Pirkka helps us make smart choices

KESKO PRESS RELEASE 27.01.2016 AT 10.00 1(2)

The K-Group's customer magazine has been revamped in terms of content as well
as appearance. Pirkka and its digital channels are a practical media package
making the K-Group customers' daily lives easier with its content, ideas and
tips derived from customer needs and recommendations.

"We have redesigned the Pirkka magazine with respect for its traditions. The
function of this over 80-year-old magazine, founded in 1933, has been to tell
about smart choices and offer inspiration for a good life. And so it is
today," saysMerja
Haverinen
, Vice President for Group Communications and Editor-in-Chief.

In addition to the magazine, Pirkka Media comprises the digital channels
www.pirkka.fi and the most frequently used social media channels. There is
active dialogue with customers on the digital channels and interesting
topics, tips and ideas are produced for them. The classic Niksi-Pirkka is
present in the magazine and on the digital channels. A newsletter announcing
the publication of the next issue of the magazine summarizes the key news and
reminds the customers about the upcoming issue. The newsletter can be
subscribed to atwww.pirkka.fi.

Nearly eight million copies of the Pirkka magazine are printed per year and it
is a significant employer for the Finnish paper and printing industry. Pirkka
is a printed product that carries the Swan label and its paper and printing
house meet the Nordic environmental criteria. The paper is manufactured in
Finland at the Sappi Kirkniemi Mill. The Pirkka magazine is printed by UPC
Print in Vaasa. The publisher of Pirkka Media is A-lehdet Dialogi Oy.

"It's great to be part of building a new kind of media package. In the new
Pirkka desk, we continuously produce contents for all Pirkka Media channels,
respond to the readers' needs and help them make smart choices. In addition
to tips and useful information, we also want to inspire readers and offer
them interesting reading," says President and CEOJyrki Rehumäki
of A-lehdet Dialogi.

Free access to a full issue of the Pirkka magazine is available to all on the
Pirkka.fi service. Printed copies of the Pirkka magazine are delivered to
K-Plussa customer households whose average purchase amount from the K-Group
stores over the last 12 months exceeds 250 euros per month.

A Pirkka magazine volume can be redeemed with one thousand K-Plussa points by
contacting K-Plussa's customer services atplussa@kesko.fior by phoning +358
10 198 604 (Mon-Fri at 8-18, local network charge or mobile network charge).
A subscription to the magazine atpirkka@dialogi.ficosts 25 euros. A
subscription abroad costs 77 euros.

Further information
is available from Merja Haverinen, Vice President, Group Communications, tel.
+358 105 322 764.

Kesko is a Finnish listed trading sector company. Kesko operates in the
grocery trade, the home improvement and speciality goods trade and the car
trade. Its divisions and chains act in close cooperation with retailer
entrepreneurs and other partners. In 2014, Kesko's net sales totalled €9.1
billion and it employed nearly 20,000 people. Kesko has over 1,500 stores
engaged in chain operations in Finland, Sweden, Norway, Estonia, Latvia,
Lithuania, Russia and Belarus. Kesko's shares are listed on Nasdaq Helsinki.
The company's domicile and main premises are in Helsinki. Kesko is the most
sustainable trading sector company in the world (The Global 100 Most
Sustainable Corporations in the World). www.kesko.fi

A-lehdet Dialogi is a subsidiary of A-lehdet Oy and one of Finland's biggest
content marketing and customer communication houses. We engage in B2B and B2C
marketing communications in a number of industries. We produce over twenty
customer, personnel and stakeholder magazines in digital and print through
all channels. Our customer publications reach over three million Finns.

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Kesko Oyj via Globenewswire

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