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Kesko Oyj: Starbucks and Kesko Partner in Finland

KESKO PRESS RELEASE 21.04.2015 AT 09.00 1(2)

Starbucks and Kesko Partner in Finland

Agreement to open Starbucks stores at grocery locations owned by the Finnish

Starbucks Coffee Company and Kesko Food have entered into a new licensing
agreement to open Starbucks stores within K-stores throughout Finland. The
first store will open in K-citymarket Sello in Espoo later this year, with
further locations planned for key business areas, including outside greater

Jorma Rauhala
, Senior Vice President, Kesko's grocery trade division adds, "We are very
excited about the partnership agreement now signed with Starbucks. We aim to
offer K-store customers a new kind of experience by providing them with an
opportunity to spend some high quality time in a coffee house when they do
their groceries, Starbucks is the best solution for this. The core of
Starbucks operations lies in delivering a superior customer experience. This
is also of key importance for K-stores and the common factor that provides a
strong connection between Starbucks and Kesko."

Arjan Oudejans
, vice president, Branded Solutions at Starbucks EMEA said: "People in Finland
drink more coffee on average than almost any other country globally, so this
is a great opportunity for us to bring our premium coffee to Finnish coffee
fans. We're delighted to partner with Kesko to expand our presence in
Finland. High quality products and service, and a focus on customer
connection and ethical business practices, are shared values for both
companies. Furthermore Starbucks wants to be where our customers are, this
makes Kesko a great partner in the Finnish grocery channel."

This announcement demonstrates Starbucks commitment to reach more customers
across Europe. Starbucks opened its first store in Finland at Helsinki
Airport in 2012; there are now nearly 2,200 Starbucks locations across the
Europe, Middle East, and Africa region. Kesko is Finland's leading retailer
and key operators in the grocery channel, with about 2,000 stores in the
Nordics and Baltic regions, Russia and Belarus. The recruitment of employees
for the new store will begin in April.

For more information please contact:

Jorma Rauhala, Senior Vice President, Kesko's grocery trade division, tel.
+358 10 5322 211,

Mika Rautiainen, Vice President, marketing and concept services, tel. +358 10
5322 090,

For Starbucks media enquiries please contact:

About Kesko

K-food retailers, with whom Kesko grocery trade applies the chain business
model, are responsible for customer satisfaction at more than 900 K-food
stores. K-food store chains are K-citymarket, K-supermarket, K-market and
K-extra. K-food stores are the most responsible in the world in their sector.
Their strengths also include superior fresh food departments, competent
service, the widest selections, Finnish products and the Pirkka brand. K-food
stores provide both high quality and favourable prices.

About Starbucks

Since 1971, Starbucks Corporation has been committed to ethically sourcing and
roasting the highest quality arabica coffee in the world. Today, with stores
around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in the
experience, please visit us in our stores or online at


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Kesko Oyj via Globenewswire


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