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2015-04-08

Kinnevik: Kinnevik announces appointment of management in Global Fashion Group and further financing round

* Global Fashion Group appoints Romain Voog as Chief Executive Officer and
Nils Chrestin as Chief Financial Officer
* Merger of the five leading emerging markets fashion e-commerce companies to
create Global Fashion Group completed
* Global Fashion Group raises additional EUR 32 million of primary capital
from Tengelmann Ventures and Verlinvest at the merger valuation.
* Global Fashion Group continues to focus on its significant growth
opportunities in fashion e-commerce across 27 emerging markets in four
continents

Kinnevik today announced the completion of the merger to create Global Fashion
Group ("GFG", the "Company"), the world's leading emerging markets fashion
e-commerce group, an additional EUR 32 million funding round and the
appointment of Romain Voog (43) as CEO and Nils Chrestin (34) as CFO.

Romain and Nils will be responsible for the overall strategic and operational
development of GFG as well as the various group functions, with the Dafiti,
Lamoda, Jabong, Zalora and Namshi management teams continuing to lead the
strong regional fashion e-commerce platforms. Furthermore, GFG, under the
lead of Romain and Nils, will develop solutions to leverage know-how across
the group even better, scale operations and hone its global infrastructure to
strengthen its position as the #1 fashion destination for emerging markets.

Romain Voog joins GFG with 13 years of online and offline retail experience
and a background as a strategy consultant. He spent the last seven years at
Amazon, most recently as the company's President and Managing Director for
France. Prior to Amazon, he spent 6 years at Carrefour in various leadership
roles and is a former strategy consultant from Boston Consulting Group and
Bain&Company in Europe and in Asia. Romain holds a General Engineering
Diploma from École Centrale Paris.

Nils Chrestin has spent the last two years as Managing Director and CFO of
Lamoda in Moscow prior to becoming GFG's CFO in January 2015. Prior to his
role at Lamoda, Nils was a private equity investor at Morgan Stanley Private
Equity. Nils has over 10 years of experience and graduated from
Ludwig-Maximilian-University in Munich with a Mathematics Diploma.

"We are delighted to announce the appointment of Romain as GFG's new CEO. He
brings most valuable additional e-commerce expertise to complement the
outstanding work performed by our regional leaders. He and Nils will be a
great team to drive operational excellence across the various business
units", says Lorenzo Grabau, Chairman of GFG and CEO of Kinnevik.

"I am thrilled to join GFG as CEO. I look forward to working with our
outstanding teams on the next stage of developments of our five regional
businesses and to building the leading fashion e-tailer of emerging
countries", says Romain Voog, CEO of Global Fashion Group.

"I very much look forward to working with Romain and our regional management
teams to continue driving global best practices, integration and economies of
scale across GFG", says Nils Chrestin, CFO of Global Fashion Group.

In March 2015, GFG received an additional EUR 32 million investment from
existing shareholders Tengelmann Ventures and Verlinvest. The investment,
completed at the same valuation as the one used for the merger and creation
of GFG, implies a post-money valuation of EUR 2.8 bln. Pro forma for the
transaction, Kinnevik owns 25.4% and Rocket Internet owns 23.0% of GFG.

GFG operates across four continents and 27 countries, employing over 8,500
people. With a focus on emerging markets, GFG targets a EUR 630bln fashion
market and over 2.5bln people who rapidly continue to move online and
purchase via e-commerce. GFG offers a wide assortment of leading
international and local fashion brands, as well as a selection of internal
brands. GFG invests consistently in delivering the best customer experience,
including last mile delivery networks where necessary. Global Fashion Group
was founded in 2011 by Kinnevik and Rocket Internet. For further information
visitwww.global-fashion-group.com.

For further information, visit
www.kinnevik.seor contact:

--------------------------------------------------------------------------
| Torun Litzén, Director, Investor Relations Phone +46 (0)8 562 000 83 |
| Mobile +46 (0)70 762 00 83 |
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Kinnevik is an entrepreneurial investment group focused on building digital
consumer brands in four sectors: Communication, E-commerce&Marketplaces,
Entertainment, and Financial Services. We work in partnership with talented
founders and managers to create, invest in and lead fast growing digital
businesses both in developed and developing countries. Kinnevik was founded
in 1936 by the Stenbeck, Klingspor and von Horn families.

Kinnevik's shares are listed on Nasdaq OMX Stockholm's list for large cap
companies under the ticker codes KINV A and KINV B.

Press release
http://hugin.info/1114/R/1909322/680583.pdf

---------------------------------------

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Kinnevik via Globenewswire

HUG#1909322

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