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LECTRA: new site, new positioning

FOR IMMEDIATE RELEASE new site, new positioning

The new highlights Lectra's value proposition and its high-end

Paris, March
2015 -
Lectra, the world leader in integrated technology solutions dedicated to
industries using soft materials-fabrics, leather, technical textiles and
composite materials-is pleased to announce the complete redesign of its web
site, The company clearly defines its new brand image through the
pages and reaffirms its ability to support customer change.

Aimed mainly at businesses active in Lectra's major world markets, the website
draws visitors into an exploration of the company's expertise and experience
in fashion and apparel, automotive and furniture. The customer is taken on a
journey into an exclusive universe where Lectra's value proposition is
presented across all its different sectors.

A new media center includes all of Lectra's different publications. More than
130 videos, dozens of customer testimonials and a range of white papers
demonstrate how Lectra's experts can help transform business processes to
best address industry challenges. There is also more detailed information
about Lectra's highly-innovative solutions on its five micro-sites-Lectra
Fashion PLM,Make it with Lectra,A Model for Change,VectorandVersalis.
In line with Lectra's high-end positioning, the site draws inspiration from
the esthetic design codes of the luxury sector. Published in several
languages, it reflects the company's international identity and strong
ability to attract talent in order to offer the most suitable approach and
the most sustainable solution to each of its customers.

"The new is a radical overhaul of our previous site. The
originality and quality of its content make it stand out. It demonstrates the
unique character of the company, the only one in its market to offer a
combination of expertise, technology and consulting. This is a strength which
gives us direction and inspiration for all our communication tools," said
Myriam Akoun-Brunet, Communications Director, Lectra. was designed in collaboration with Paris-based digital agency,
About Lectra

Lectra is the world leader in integrated technology solutions that automate,
streamline and accelerate product design, development and manufacturing
processes for industries using soft materials. Lectra develops the most
advanced specialized software and cutting systems and provides associated
services to a broad array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags), furniture, as well
as a wide variety of other market sectors, such as aeronautical and marine
industries, wind power, and personal protective equipment. Lectra serves
23,000 customers in more than 100 countries with 1,500 employees and $281
million in 2014 revenues. The company is listed on Euronext.

For more information, please

Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40

LectraCom_press release


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: LECTRA via Globenewswire


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