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2016-01-22

LeoVegas AB: The mobile gaming company LeoVegas launches LeoVegas Sport

Mobile gaming company LeoVegas has taken the strategic decision to launch
mobile sports betting. With a passion for providing the greatest mobile
gaming experience, LeoVegas sees exciting opportunities in the market for
sports betting.

LeoVegas believes that there is no other company today that has clearly taken
the leading position in mobile sports betting. The company sees good growth
potential for sports betting, with opportunities to attract more customers,
increased opportunities for add-on sales to existing customers, and
opportunities to build the company's brand. LeoVegas has chosen Kambi Group
plc as the supplier of software and odds compiling, which mean that Sports
betting can be launched without a significant increase in LeoVegas current
organization.

* The European market for online sports betting is worth EUR 5.9 bn, making
it roughly 50% larger than the online casino market. The total European
market for sports betting is worth EUR 15.4 bn.[1]
* While existing sports betting products in the market have been developed
primarily for desktop, a large share of online sports betting is already
done using smartphones.
* The launch of LeoVegas Sport is expected to take place during the first
half of 2016.

"This marks yet another milestone in the mobile gaming company LeoVegas'
history! We are growing steadily in new markets, but also with new products.
With this decision we will show the possibilities afforded by smartphones in
sports and what customers can expect from sports betting in the mobile era.
We look forward to taking mobile sports betting to a whole new level."
comments Gustaf Hagman, Group CEO LeoVegas AB.

"LeoVegas is a very exciting and fast growing brand in mobile gaming. We are
excited to work with LeoVegas as our services will complement their existing
casino offering with a premium sports betting service that will accelerate
growth. Our mutual interest in driving innovation in mobile sports betting
forms powerful foundation for this partnership and we look forward to
supporting LeoVegas to deliver on its ambition of creating a game changing
mobile sports betting experience." comments Kristian Nylén, CEO of Kambi
Group plc.

Sports betting is an area that the company's customers have expressed interest
in, and now LeoVegas is taking the step to meet that demand. 2016 will be an
exceptional year in sport, highlighted by the UEFA European Championship and
the Summer Olympics, presenting an attractive occasion to launch LeoVegas
Sport.

For further information, please contact:
Gustaf Hagman, Group CEO and Co-founder, +46 70-880 55 22,
gustaf.hagman@leovegas.com

Visitors' address: Sveavägen 59, Stockholm
Corporate Identity Number: 556830-4033

About the mobile gaming company LeoVegas
LeoVegas vision is to create the greatest gaming experience and be number one
in mobile gaming entertainment. The Mobile Gaming Group LeoVegas holds a
leading market position in mobile casino gaming. LeoVegas is characterised by
award winning innovation and strong growth. The operations of LeoVegas are
based in Malta while the technology development is in Sweden.The ultimate
parent company LeoVegas AB (publ) invests in companies operating in gaming on
mobile and other online devices, as well as companies developing related
technology. LeoVegas has internationally been recognised and has won several
awards, including "Slot operator of the year 2015", "Marketing Campaign of
the year", "Innovation in Mobile and Tablet" at EGR Awards. More at
www.LeoVegas.com.
---------------------------------------[1]Source: H2 Gambling Capital.

Press release LeoVegas launches LeoVegas Sport
http://hugin.info/171540/R/1980594/725584.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: LeoVegas AB via Globenewswire

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