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2016-04-14

Lexar: New Lexar microSD Reader with Lightening Connector Allows for Rapid Transfer and Easy Offload of Content for On-the-Go Users

Reader Designed for Management of Video and Photo Content from Sports and
Aerial Cameras to the Latest iOS Devices

Key Messages:

* Easily offload and transfer content to or from an iPhone®or iPad®
* Great for users looking to capture photos or video with a sports camcorder
or aerial camera
* Small, portable design offers a Lightning®connector for rapid transfer of
content

Multimedia Elements:

* Lexar Image Gallery
* Supporting Product Information

Milpitas, CA, April 14, 2016
- Lexar, a leading global brand of flash memory products, today announced the
Lexar®microSD(TM)
Reader, allowing users to easily offload content from their sports camcorder
or aerial camera to an iPhone®or iPad®. The small, portable reader features a
Lightning®connector for quick transfer of files on the go, allowing users to
view and playback photos and videos on their Apple device*. It also works
with an easy-to-use and free file management app on the App Store®.**

"Users who are looking to capture more content in real time while on the move
can find it challenging to manage that content, especially in an iOS device,"
said Steffi Ho, product marketing manager, Lexar. "Shooters can now take
advantage of the large screens and connectivity of their iOS devices by
editing and uploading content captured on their action sports and aerial
cameras wirelessly. Users no longer need to wait until they're back in front
of their main computer at home or in the office to upload content captured
on-the-go."

The new microSD Reader also allows users to offload files and store more on
the card, creating more device space to capture content on the go. It also
provides an easy way to move files from Android(TM) or other microSD-based
device to an iPhone or iPad, and swap content between iOS devices. It has a
small, portable design that makes it easy to take on the go, and its
Lightning connector fits with most iOS cases, providing simple plug-and-play
functionality. Furthermore, the microSD reader works with a free file
management app on the App Store, allowing users to back up files when
connected.

All Lexar product designs undergo extensive testing in the Lexar Quality Labs,
facilities with more than 1,100 digital devices, to ensure performance,
quality, compatibility, and reliability. The new microSD Reader is available
for purchase on April 18, 2016 with an MSRP of £34.99, and includes a
one-year limited warranty. For more information about Lexar products,
visitwww.lexar.com.

Follow us online!
Twitter:http://twitter.com/LexarMemory

YouTube(TM):www.youtube.com/c/LexarMemory

Facebook:www.facebook.com/LexarMemory

Instagram:https://instagram.com/LexarMemory

About Lexar

Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary
of Micron Technology, Inc., one of the largest memory manufacturers in the
world. Lexar products include industry-leading memory cards for photography
and video, card readers, storage drives, high-performance USB flash drives,
and memory cards for mobile devices. Lexar products are available worldwide
at major retail and e-tail stores, and at www.lexar.com. For more information
or support, visitwww.lexar.com.

Lexar. When Memory Matters.
®

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron
manufactures and markets a full range of DRAM, NAND and NOR flash memory, as
well as other innovative memory technologies, packaging solutions and
semiconductor systems for use in leading-edge computing, consumer,
networking, embedded and mobile products. Micron's common stock is traded on
the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc.,
visitwww.micron.com.

--------------------------------------------------------------------------------
*Files supported: Music-MP3/CAF/ACC/AIF/WAV/AIFF/M4A.
Video-AVI/FLV/MP4/MOV/M4V/MKV/MPG/RM/RMVB/WMV.

**App required for product use.

©2016 Micron Consumer Products Group, Inc. All rights reserved. Information,
products, and/or specifications are subject to change without notice. Neither
Lexar nor Micron Technology, Inc. is responsible for omissions or errors in
typography or photography. Lexar and the Lexar logo are trademarks of Micron
Consumer Products Group, Inc. Micron, the Micron logo, and When Memory
Matters are trademarks of Micron Technology, Inc. Android is a trademark of
Google Inc. iPhone, iPad, and Lightning are trademarks or registered
trademarks of Apple Inc., registered in the U.S. and other countries. App
Store is a service mark of Apple Inc. All other trademarks are the property
of their respective owners. Micron Consumer Products Group, Inc. is a
subsidiary of Micron Technology, Inc.

Micron Consumer Products Group, Inc. 590 Alder Drive, Milpitas CA 95035

Media Contact
:
Tom Reynolds
Firefly Communications
+44 (0)203 861 3605
lexarteam@fireflycomms.com

www.lexar.com

---------------------------------------

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Lexar via Globenewswire

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