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Lubrizol: Lubrizol Features Virtual Reality Experience at IFSCC Congress

News Release

Lubrizol Features Virtual Reality Experience at IFSCC Congress

CLEVELAND, October 31, 2016 - The Lubrizol Corporation announces it will
feature an exciting new virtual reality experience at the 29thIFSCC Congress,
October 31 through November 2 at the Dolphin Hotel in Orlando, Florida.
Attendees visiting Lubrizol Booth #202 can sign up for a virtual reality demo
on the science behind their latest innovation- Carbopol®SMART polymers.

New Carbopol®SMART polymers blend creativity with science to deliver the

cleansing solutions that consumer's desire. Attendees will discover first-hand
how they can create formulations that perform at all levels and engage all
the senses. Lubrizol will showcase new prototypes for facial, body and hand
cleansing that deliver effective performance with enhanced mildness, rich
lather and a pleasant sensorial experience for a soft, smooth skin feel.

Lubrizol will also feature some of the latest concepts in skin care, color
cosmetics and hair care designed to Accentuate Your Selfie. Attendees can
create products that offer that camera-ready appeal consumers desire with new
product textures and formats that help to keep the skin feeling soft and
looking healthy as well as concepts for sun care and daily wear. The company
will also highlight its new solutions for color cosmetics that help to meet
consumer needs with the desired aesthetics, long wear and sensory to produce
next generation color cosmetic products for the face, eye and lip areas.

Lubrizol will showcase new solutions for hair cleansing, protection and
styling. The company will introduce both thermal and color protection
concepts to help maintain hair color over multiple washings as well as
protect hair from thermal damage while providing the care benefits of
conditioning. Additionally Lubrizol will showcase its solutions for a range
of new trends in styling, from the beach look to the wet look and formal
styling with frizz protection.

About Lubrizol Personal and Home Care

We develop, manufacture and market a broad range of specialty chemicals for
skin care, hair care, bath and shower, surface care and fabric care. Our
innovative ingredients and additives modify physical properties, enhance
functional performance and deliver aesthetic benefits to drive key consumer
product claims. The addition of Active Organics' botanical extracts and
Lipotec's peptide-based active cosmetic ingredients strategically expands our
product portfolio and builds upon our current capabilities, formulations
expertise and global manufacturing footprint to take innovation to the next
level. We are persistently committed to providing you with powerful, proven
solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven
global company that combines complex, specialty chemicals to optimize the
quality, performance and value of customers' products while reducing their
environmental impact. It produces and supplies technologies to customers in
the global transportation, industrial and consumer markets. These
technologies include lubricant additives for engine oils, driveline and other
transportation-related fluids, industrial lubricants, as well as additives
for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and
additives for home care and personal care products and specialty materials
encompassing polymer and coatings technologies, along with polymer-based
pharmaceutical and medical device solutions. Our products for the oilfield
market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing
facilities in 17 countries, as well as sales and technical offices around the
world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide.
Revenues for 2015 were $7 billion. For more information, visit

Media Contact

Lee Roberts



This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Lubrizol via Globenewswire

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