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M-Brain Oy: Successful year for M-Brain in North America

M-Brain Oy Company Announcement 19.1.2016 12:00 pm

Successful year for M-Brain in North America

M-Brain had a very successful 2015 in North America. M-Brain Americas, a
subsidiary of M-Brain Group, partnered with several extremely valuable new
clients, while also deepening and broadening cooperation with important
existing clients.

In its pioneering path to combine market, competitive and media intelligence
under a single and powerful umbrella, M-Brain Americas has delivered
solutions to customers that include: Cutting edge intelligence technology,
powerful human and tech based global monitoring, multinational primary
research and analysis projects aimed at increasing top line, and advisory on
the set up and optimization of intelligence functions.

To illustrate some examples, M-Brain engaged with many companies with its
enhanced Intelligence Plaza version 7.5 that now includes new functionalities
such as integration with M-Adaptive(social media monitoring)
, Industry Insights(global news coverage)
and SpreadSheets(analysis capability)
modules. One telecom company increased its number of users by 10 fold as a

On the monitoring side, M-Brain has increased its ability to provide
customized monitoring solutions for its clients to match any budget. For
priority topics, M-Brain engages in Customized Intelligence Monitoring, yet
for topics of secondary importance, M-Brain engages its Industry Insight
solution. A long term auto parts customer has leveraged this dynamic
capability to double the number of deliverables that M-Brain provides on a
monthly basis to the strategy team, as the company has seen how it generates
direct topline performance;

On the project side, M-Brain Americas has experienced a significant increase
in the second half, especially with global market and competitive
intelligence, which may be a result of the shift in economic output the world
is experiencing. A large food manufacturer commissioned M-Brain for a global
market assessment as a first stage effort to prioritize and scope the best
markets for their strategy;

As usual, a large number of companies engaged with M-Brain for MI benchmarking
assessments and roadmap development projects for the set-up of a world class
intelligence function.

The outlook for next year is promising. "We have increased brand awareness
and developed a stronger position in the market with our powerful suite of
Intelligence Solutions, and our customers have seen how this benefits their
top line. This makes 2016 look even better than last year", says M-Brain
Americas regional CEO Thomas Rideg.

For further information, please contact:

Thomas Rideg
Regional CEO, Americas
Tel: +1 416 931 0904


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: M-Brain Oy via Globenewswire


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