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2016-11-21

The Marketing Group Plc: The Marketing Group's Us Subsidiary Wilkin Marketing Completes The Tactical Acquisition Of DAE Advertising

· Tactical acquisition expands Wilkin Marketing's advertising and
marketing business and further strengthens The Marketing Group's
position in the US

· The Marketing Group continues to attract high quality businesses
and execute deals in the world's largest digital market

· DAE Advertising has total annualized revenues and EBITDA of
approximate €4,949,978 and €959,600 respectively.

· Purchase price of €5,757,600 with a share capital increase of
approximately 1,560,325 shares for the acquisition.

Stockholm, 21 November, 2016 - THE MARKETING GROUP PLC ("the Group"),
the world's leading digital marketing and advertising agglomeration,
announces that its US multi-media marketing and design subsidiary,
Wilkin Marketing, based in Burlington, KY, has completed the tactical
acquisition of San Francisco, CA, based DAE Advertising, Inc.

The acquisition adds a range of advertising capabilities to Wilkin
Marketing's service offering and enables it to access the large and
growing market for advertising services in California. The deal marks
Wilkin Marketing's first tactical acquisition and continues the
Group's strategy of adding mature, profitable, debt-free and
well-managed private businesses that strengthen its positions in key
markets.

The transaction was completed at a strike price of €3.69 per share
(based on a 10-day volume weighted average price). This requires the
creation of 1,560,325 new ordinary shares, 75% of which are subject
to a 360-day lockup period. The total number of Ordinary shares
issued by The Marketing Group will increase from 34,185,911 to
35,746,236.

Commenting on the acquisition Rusty Donohoo, CEO and founder of Wilkin
Marketing said: "The acquisition of DAE Advertising adds valuable
advertising services to our offering and brings an impressive list of
new clients to the company. Importantly it also broadens our reach
into the large Californian market and increases the overall
profitability of The Marketing Group."

DAE Advertising, Inc. provides a range of advertising and marketing
services including strategic planning, creative development, media
planning, online marketing, website development and event management
services. Clients include leading brands such as Cathy Pacific
Airways, Charles Schwab & Co., Comcast, Southwest Airlines and Wells
Fargo.

Jeremy Harbour, Executive Chairman of The Marketing Group added: "This
acquisition demonstrates one of the clear benefits to our
subsidiaries of being part of The Marketing Group, the ability to use
our shares to make tactical acquisitions that help to create a more
effective and cohesive client offering. The deal also demonstrates
our continuing ability to identify and rapidly execute acquisitions
at Group and subsidiary level, consistent with our acquisition
strategy and which help to build value for our shareholders."

DAE
Advertising
Location San Francisco, US
Turnover USD6,357,000
EBITDA USD1,566,000
Key Clients Wells Fargo Bank, Cathay Pacific Airways, Southwest
Airlines, El

Camino Hospital, American Association of Retired Persons,
Recology, PAAWBAC, Asian Art Museum, Hong Kong Association of
NCA.
Key Strategic consulting, online and direct marketing, website build
Synergies and management, promotional management, event management
services.
Key Vicky WongPresident and CEOVicky Wong is the President and CEO of
Executive DAE Advertising. She leads new business development, strategic
planning and the overall operations of agency. Vicky has more
than 20 years of experience in advertising account management and
consumer marketing, including a stint in Ogilvy & Mather Hong
Kong where she was in charge of major international accounts such
as American Express and Philips.
Website www.dae.com

This information is information that The Marketing Group plc is
obliged to make public pursuant to the EU Market Abuse Regulation.
The information was submitted for publication, through the agency of
the contact person set out above, at 07:30am CET on 21st of November
2016.

For more information, please contact

Malcolm Robertson / Tom Evrard

Phone: +65 6831 7829 / 6831 7801

E-mail: ftiunitygroup@fticonsulting.com

The Marketing Group in brief

The Marketing Group plc is a global marketing and advertising company
that brings together a portfolio of successful and independent
digital marketing businesses, each offering unique and complementary
products and services. Together these businesses make up a global
network offering a full suite of digital marketing and advertising
services. The consolidated group supports its subsidiaries with
management and coordinating activities as well as a common operating
platform. The Marketing Group was incorporated in May 2015 and listed
on Nasdaq First North Stockholm on 8 June 2016. Mangold
Fondkommission AB, +46 8-5030 15 50, is the Company's Certified
Adviser and liquidity provider.

For more information, please visit the Company's website
www.marketinggroupplc.com.

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http://news.cision.com/the-marketing-group-plc/r/the-marketing-group-s-u...
http://mb.cision.com/Main/14345/2127080/592852.pdf

Författare WKR

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