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2014-04-11

Massimo Zanetti Beverage Group: MARS DRINKS BRINGS "A BARISTA" TO THE WORKPLACE-NEW FLAVIA® BARISTA ESPRESSO BREWER INTRODUCES LEADING GLOBAL ESPRESSO BRAND T

Company Reaches Agreement on Key Terms to Distribute Segafredo® Zanetti
Internationally

West Chester, PA (April 10, 2014) - Mars Drinks
, a business unit of Mars, Incorporated, today announced the introduction of
the design drivenFLAVIA® BARISTA,
a cutting-edge brewer with authentic espresso capability for the workplace.

Available this fall in North America, the FLAVIA® BARISTA delivers the widest
selection of authentically crafted coffeehouse-style hot beverages available
now in the workplace. A game-changer for the market, the brewer features the
required high pressure of up to 15-BARs to offer real, full-bodied, Italian
espressos with thick, rich "crema" in 30-40 seconds. It also offers
cappuccinos, lattes, teas, coffees and hot chocolates.

To build on its authentic espresso capability, Mars Drinks has teamed with
premier global coffee brandSegafredo Zanetti®
andMassimo Zanetti Beverage Group
to feature three Segafredo Zanetti®
espresso blends with Mars Drinks' FLAVIA® BARISTA brewer internationally.

The FLAVIA® BARISTA brewer is part of Mars Drinks' continuing commitment to
provide innovative technologies and products for workplaces by making the
booming global espresso experience accessible to associates right in their
workplaces.

"The right beverage experience is a catalyst for the kinds of moments that
transform workplace culture. At Mars Drinks, we create great tasting moments
that encourage collaboration and ideation in the workplace, and we are now
excited to extend that proposition to include Segafredo Zanetti® espresso
through our new FLAVIA® BARISTA brewer," said Xavier Unkovic, global
president, Mars Drinks.

The visually stunning brewer was styled for the modern office as an inspiring
centerpiece inviting senior managers and interns alike to communicate,
collaborate and share opinions, suggestions and ideas while enjoying a
premium coffeehouse-style beverage.

"This business relationship represents the perfect opportunity to bring
together two companies focused on delivering an authentic espresso experience
to workplaces," said Massimo Zanetti, Chairman, Massimo Zanetti Beverage
Group.

More than 50 million cups of Segafredo® Zanetti coffee beverages are consumed
worldwide every day.

The word barista, Italian for "bartender," denotes coffeehouse expertise
around an espresso machine. With the push of a button, the FLAVIA® BARISTA
brewer acts as the centerpiece of the workplace, creating hubs of social and
collaborative conversation.

"We are focused on impeccable quality from coffee plantations to cup, and the
partnership is a powerful way to bring the culture surrounding our expertly
crafted espresso coffees to the international workplace," said John Boyle,
chief operating officer, Massimo Zanetti Beverage USA.

Mars Drinks pioneered the single-serve hot drinks category, introducing
FLAVIA® brewers, the first system for making hot drinks using fresh ground
coffee and leaf teas sealed in individual servings. Through its FLAVIA®
brewers, ALTERRA® COFFEE ROASTERS(TM) coffees, THE BRIGHT TEA CO.® teas, and
DOVE®/GALAXY® Hot Chocolate, Mars Drinks creates billions of great tasting
moments at work! The company continues to build on its strong history of
innovation through partnerships with companies that share its vision and
values for elevating the beverage experience.

"At Mars Drinks, our goal is to bring associates together to do great work
through the shared experience of a quality cup of coffee. Our partnership
with an authentic globally-recognized espresso brand for our newest premium
brewer is a sign of our continuing commitment to delight our customers in
executive suites and break rooms alike," said Bobby Chacko, global chief
marketing officer, Mars Drinks.

Mars Drinks' FLAVIA® BARISTA will be available this fall with three
SegafredoZanetti® SKUs: Extra Strong, Mild, and Cafesenza® (decaffeinated)
espresso freshpacks, exclusively for use with the premium brewing machine.

Find Mars Drinks online athttp://www.marsdrinks.com/. To learn more about
Massimo Zanetti Beverage Group, visithttp://www.segafredo.it/en/home.html.

###

Press Contact for Mars Drinks
Shani St. John
Porter Novelli
404-995-4515
shani.stjohn@porternovelli.com

About Mars Drinks
Mars Drinks creates great tasting moments at work by being at the center of
workplace engagement, collaboration, productivity and well-being. Throughout
North America, Europe and Asia, Mars Drinks supports businesses who want to
provide great working environments for their people. Part of Mars,
Incorporated Mars Drinks focuses its energy and resources on the workplace,
with the belief that people are the most important asset to any business. In
1973 Mars Drinks introduced KLIX® the first-ever fully automatic in-cup
drinks vending machine that serves large manufacturing channels across
Europe. In 1984 Mars Drinks pioneered the single serve hot drinks category,
introducing FLAVIA®, the first system for making hot drinks using fresh
ground coffee and leaf teas sealed in individual servings. Through its
ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, and
DOVE®/GALAXY® Hot Chocolate Mars Drinks creates billions of great tasting
moments at work! Find Mars Drinks online atwww.marsdrinks.com.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington
kitchen and established Mars' first roots as a confectionery company. In the
1920s, Forrest E. Mars, Sr. joined his father in business and together they
launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United
Kingdom with a dream of building a business based on the objective of
creating a "mutuality of benefits for all stakeholders" - this objective
serves as the foundation of Mars, Incorporated today. Based in McLean,
Virginia, Mars has net sales of more than $33 billion, six business segments
including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more
than 75,000 Associates worldwide that are putting its Principles into action
to make a difference for people and the planet through its performance.

Mars brands include: Petcare - PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®,
BANFIELD® Pet Hospital and NUTRO®; Chocolate - M&M'S®, SNICKERS®, DOVE®,
GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley - DOUBLEMINT®, EXTRA®, ORBIT®
and 5(TM) chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND
LIFESAVERS® mints. Food UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF
CHANGE® and ROYCO®; Drinks - ALTERRA COFFEE ROASTERS(TM), THE BRIGHT TEA
COMPANY(TM), KLIX® and FLAVIA®; Symbioscience - COCOAVIA(TM) and WISDOM
PANEL(TM).

For more information, please visitwww.mars.com. Follow
us:facebook.com/mars,twitter.com/marsglobal,youtube.com/mars,linkedin.com/company/mars.

About Massimo Zanetti Beverage Group
Massimo Zanetti Beverage Group, headquartered in Treviso, Italy, is a
privately held, vertically integrated organization of nearly 50 companies
operating in over 100 countries that cultivates, trades, processes, roasts,
packages and distributes coffee throughout the world. The Group owns more
than 20 consumer brands worldwide, including Chock full o'Nuts®, Hills
Bros.®, Segafredo Zanetti® Espresso, Meira®, Brodies®, Tiktak® and La San
Marco®, that span a rich variety of high quality products including espresso,
coffee, tea, spices and barista-level espresso equipment.
For more information and media contacts:
www.mzb-group.com
external.relations@mzb-group.com
About Massimo Zanetti Beverage USA
MZB USA is headquartered in Portsmouth, Va., and has state-of-the art roasting
facilities in Suffolk, Va. and Moonachie, N.J. In addition to well-known
consumer brands such as Chock full o'Nuts®, Kauai Coffee®, Hills Bros.®
Coffee and Hills Bros® Cappuccino, MZB USA markets Segafredo Zanetti® brand
craft coffees in North America and is a leading provider of proprietary
coffees and category insights for some of the largest foodservice and
convenience store chains, and office coffee service distributors in North
America. MZB USA franchises Segafredo Zanetti Espresso® Cafés, and Chock
full o'Nuts® Coffee Shops in North America.
For more information, visitwww.mzb-usa.com

Press Release
http://hugin.info/145159/R/1776488/606163.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Massimo Zanetti Beverage Group via Globenewswire

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