Bli medlem
Bli medlem

Du är här


Matas upgrades guidance on the back of record-high summer sales and successful launch of new strategy

Company announcement no. 20 2021/22 – INSIDE INFORMATION (Upgrade)
Allerød, 4 November 2021

Interim report – H1 2021/22
(1 April – 30 September 2021)


Matas upgrades guidance on the back of record-high summer sales and successful launch of new strategy



  • Matas grew revenue by 4.4% in Q2 2021/22 on the back of continuing growth in online sales and stable sales in the physical stores. Stronger sales of beauty products and a broader range of products on more than offset the disappearance of personal protective equipment sales. Gross profit was up by DKK 29 million, driven by an increase in the gross profit margin to 44.2% from 43.1% in the year-earlier period.
  • The launch of Matas’ new growth strategy, ’Growing Matas Group’, in the second quarter entailed substantial start-up costs for the establishment and marketing of an expanded product range on As a result, EBITDA before special items dropped by DKK 14 million to DKK 166 million. The EBITDA margin was 17.0% against 19.3% in Q2 2020/21, in which period staff costs were exceptionally low due to extraordinary trainee subsidies.
  • Matas upgrades its FY revenue growth guidance to 1%-4% from the previous estimate of 0%-3%. The EBITDA margin before special items is upgraded to a range of 18.0%–19.0% from previously 17.5%–18.5%. The CAPEX estimate is now DKK 195-215 million before potential M&A from DKK 295-315 million previously.

Gregers Wedell-Wedellsborg, CEO of Matas A/S states:

Matas’ new growth strategy is off to a flying start, and we’ve successfully built on the significant momentum from last year. Customers have embraced the broader product range available on from day one, and market conditions have been favourable.

Our main priority is to translate the short-term spending boom into long-term sustainable growth. To that end, we’ve tapped into our substantial financial resources to introduce thousands of new items on and expand our logistics capacity to the effect that 90% of our customers now have access to our next-day delivery service”.


Q2 2021/22 highlights

  • Revenue grew by 4.4% to DKK 974 million. Retail sales in own stores and webshops were up by 2.2% to DKK 949 million, while the remaining growth was accounted for by the activities acquired by Web Sundhed. The total number of transactions fell slightly, by 0.7%, to 5.2 million, while the average basket size grew by 2.9% to DKK 182. Like-for-like growth was 1.8%. Relative to the pre-Covid-19 Q2 level, growth was 15.8%.
  • Physical store sales were largely stable at DKK 737 million, down 0.5% or DKK 3 million on Q2 2020/21. The average basket size was up by 4%, while the number of transactions fell by a similar rate.
  • Growing sales by 12.8% or DKK 24 million, Matas Group’s webshops continued to build on the significant momentum from Q2 2020/21, during which revenue surged by 90%. The number of transactions increased by 23%, while the average basket size fell by 8%.
  • Wholesale sales etc. were up by DKK 21 million, supported by a DKK 19 million contribution from the activities acquired by Web Sundhed.
  • The second quarter saw a major shift of sales between product categories. Sales of professional haircare products almost doubled, supported by the launch of Pro Hair Care on, while sales of personal protective equipment plunged by 94% or DKK 21 million.
  • The gross margin for Q2 2021/22 was 44.2%, up from 43.1% in Q2 2020/21. The higher gross margin was mainly attributable to increasing sales of high-margin house brands and makeup products and reduced sales of low-margin personal protective equipment compared with the year-earlier period.
  • EBITDA before special items came to DKK 166 million, down from DKK 180 million in the year-earlier period. The 8% drop in EBITDA was driven by a 31% increase, equivalent to DKK 16 million, in other external costs and a 15% increase, equivalent to DKK 26 million, in payroll costs. As a result, the EBITDA margin before special items fell to 17.0% from 19.3% the year before.
    • The increase in other external costs was attributable mainly to costs relating to growth initiatives, marketing of the expanded product range on and variable logistics costs driven by growing sales.
    • The increase in payroll costs was primarily due to a normalisation of salaries in the physical Matas stores compared with the situation in Q2 2020/21 when Matas received special Covid-19-related trainee subsidies of DKK 14 million. The underlying trend in physical store costs improved marginally on the back of ongoing efficiency improvements. Higher activity in digital sales channels and the acquisition of Web Sundhed accounted for DKK 8 million of the increase in payroll costs.
  • Cash generated from operations was an inflow of DKK 130 million in Q2 2021/22 against an inflow of DKK 119 million in Q2 2020/21.


H1 2021/22 highlights

  • Revenue was up by 6.2% to DKK 1,995 million, while underlying like-for-like sales grew by 3.9%. High-End Beauty sales were up by 7.5% and Mass Beauty sales grew by 4.2%.
  • Online sales via and Firtal were up by 9.5% to DKK 470 million to account for 24% of H1 revenue compared with 23% in H1 2020/21.
  • Physical store sales were up by 2.7% to DKK 1,480 million to account for 74% of H1 revenue compared with 77% in H1 2020/21.
  • The gross margin was 44.3% compared with 43.8% in H1 2020/21. The increase was driven mainly by lower sales of low-margin personal protective equipment and continued margin improvements in Matas Group’s digital sales channels.
  • Other external costs were up by 18% to DKK 138 million, while staff costs increased by 11% to DKK 398 million. Overall costs accounted for 26.8% of revenue against 25.2% in H1 2020/21.
  • At DKK 351 million, EBITDA before special items was largely unchanged from H1 2020/21. The EBITDA margin before special items was 17.6% against 18.7% in H1 2020/21.
  • Cash generated from operations came to DKK 218 million in H1 2021/22 against DKK 420 million in H1 2020/21.

Key figures2021/222020/212021/222020/21
Gross profit430.9402.4884.0822.6
EBITDA before special items165.6179.6351.3352.4
Adjusted profit after tax62.572.5139.6139.9
Free cash flow86.189.880.7326.6
Revenue growth4.4%13.4%6.2%10.7%
Underlying like-for-like revenue growth1.8%13.6%3.9%10.9%
Gross margin
Författare GlobeNewswire