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MQ: MQ Group's CEO Christina Ståhl assumes additional role as CEO of Joy

Press release, 4 May 2016

In conjunction with MQ Holding AB's acquisition of Joy Shop AB, the MQ
Group's CEO Christina Ståhl has also taken on the role as CEO of Joy.

"The acquisition of Joy enables the MQ Group to broaden its customer
group and increases possibilities moving forward of capturing a
greater share of the fashion market. We have identified both
development potential at Joy as well as synergies for the Group,"
says Christina Ståhl, President and CEO at MQ Holding AB, and

"We are commencing work on developing Joy with a focus on the Women at
Midlife target group. The women over 50 customer group accounts for
more than half of the Swedish womenswear market and is today the
fastest growing customer segment. We have identified further
potential for development in this area and, in conjunction with the
acquisition we would like to thank Charlotte Nordén for her
considerable efforts as CEO to date."

"The years as CEO at Joy have been intense, and we have devoted our
full focus to defining our position as the fashion destination for
Women at Midlife. Additional possibilities are created with a strong
new owner in the shape of the MQ Group, and this feels fantastic when
I now move on to new challenges," says Charlotte Nordén.

For further information, please contact:
Christina Ståhl, President and CEO: Tel: +46 31 388 80 10
Tony Siberg, Deputy CEO and CFO: Tel: +46 31 388 84 01

MQ is Sweden's largest retailer of fashion brands. Through a select
mix of proprietary and external brands, MQ offers men's and women's
clothes with a high fashion content in attractive stores. The store
chain currently comprises 123 stores and the aim is to establish MQ
as the leading retailer of fashion brands in the Nordic region. The
MQ share has been listed on Nasdaq Stockholm since 18 June 2010. For
more information, please visit our website at


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