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2016-10-19

MTG: MTG home to NFL in Nordics until 2022

· MTG signs five year extension to NFL media rights in the Nordic
region

· MTG becomes the Nordic distributor of NFL Network 24/7 channel
MTG and the National Football League (NFL) have signed a new five year
deal, which ensures that Nordic fans will continue to enjoy one of
the world's biggest and most popular sports franchises until Super
Bowl LVI in 2022.

A full slate of NFL regular season games, play-offs and the Super Bowl
will continue to be available on MTG's TV channels and Viaplay video
streaming service in Sweden, Denmark, Norway and Finland for the next
five years.

MTG is now also NFL's Nordic media partner for the NFL Network
channel, which will be made available to NFL fans across the Nordics.
NFL Network is already available in more than 70 million households
in the US, and gives fans year-round inside access to the entire NFL
calendar, from the NFL Scouting Combine and NFL Draft, to training
camps and pre-season, the regular season, play-offs and Pro Bowl, and
all the way through to the Super Bowl.

Jørgen Madsen Lindemann, MTG President and CEO: "The NFL is a hugely
popular and successful franchise, with a loyal and passionate fan
base across the Nordics. The Super Bowl is one of the top sporting
events globally and attracts ever higher audiences. Not only is it
therefore great to bring our customers continued coverage of this
exciting league, but also to now add the new dedicated channel with
even more programming. We look forward to many more years working
together."

Michael Markovich, NFL VP of International Media & Business
Development: "MTG is not only a great broadcasting partner for the
NFL in the Nordics, but a progressive and model partner globally. NFL
fans in the Nordics are digitally savvy and well connected, so
naturally will look to access our content across multiple devices,
and between MTG's broad range of platforms, including traditional TV,
satellite and video streaming services, and NFL's Game Pass offering,
we are ensuring Nordic fans can get closer to the NFL than ever
before."

Peter Nørrelund, MTG EVP & CEO of MTG Sport: "We give our viewers the
very best sports content - and NFL is one of the hottest properties
internationally, with regular season games now also taking place in
London. This new contract enables us to offer both live games and
behind the scenes programming through NFL Network, which will drive
even more interest in the sport in the Nordic region."

MTG broadcasts more than 30,000 hours of high quality live sport every
year on its TV channels and streaming services, including NHL and KHL
ice hockey, UEFA Champions League, English Premier League, Formula
One, NFL American football, boxing, UFC and golf.

****

Any questions?
mtg.com (http://media.ne.cision.com/l/qeixyqnq/mtg.com/)
facebook.com/MTGAB
(https://wpyadmin.ne.cision.com/l/qeixyqnq/www.facebook.com/MTGAB?fref=ts)

@mtgab
(https://twitter.com/intent/follow?original_referer=http://mtg.com/&scree...)

press@mtg.com / +46 (0)73 699 27 09
investors@mtg.com / +46 (0)73 699 27 14
MTG (Modern Times Group MTG AB (publ.)) is a leading international
digital entertainment group and we are shaping the future of
entertainment by connecting consumers with the content that they love
in as many ways as possible. Our popular entertainment brands span
Content Production, TV, Radio and esports, and are available around
the world. Born in Sweden, our shares are listed on Nasdaq Stockholm
(`MTGA' and `MTGB').

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http://news.cision.com/mtg/r/mtg-home-to-nfl-in-nordics-until-2022,c2103488
http://mb.cision.com/Main/56/2103488/576528.pdf

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