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2014-04-17

NDP Media Corp: Photo Release -- YeahMobi Says Big Data Allows Mobile Affiliate Platform to Raise App Promotion Results

LOS ANGELES, April 17, 2014 (GLOBE NEWSWIRE) -- YeahMobi's - the global
affiliate platform and a subsidiary of NDP Media Corp - annual revenue has
reached 70m US dollars according to the third media report. A representative
of YeahMobi said that this was great news for the company because they can
raise the volume of business in the industry, and crucially with big data
they can improve mobile affiliate research and application! Big Data analysis
of a game or app's actual downloads to user accounts can harvest valuable
data, and can lead to improved promotion results and ultimately get more
business.

A photo accompanying this release is available
athttp://www.globenewswire.com/newsroom/prs/?pkgid=24831
A graph accompanying this release is available
athttp://media.globenewswire.com/cache/30430/file/25898.pdf

"Bigger and more valuable user acquisition is crucial for the global app and
game development business. It would be great if we could better apply big
data to the mobile affiliate platform, and YeahMobi's success this year with
Boyaa's "Texas Hold 'Em" just goes to prove it," says CEO Peter Zou.

Mainly, the affiliate market has the opportunity to gather a vast amount of
data, and can use it in the first instance to select the most effective sales
channels. This way, the affiliate platform can save costs and raise products'
ROI.

At the same time, having detailed analysis helps developing businesses. Not
only can it save promotion costs at the early stages, but it can also give
feedback on user account movement at the mid-to-late stages, so businesses
can adapt their products in good time. For example, businesses can check
which game outposts are causing drops in user accounts, and see which stages
a user account will play to until it stops paying. A real-time response that
provides this sort of data can help businesses to optimize their products and
raise their LTV.

The combination of these three things - the big data affiliate platform,
developing businesses and mobile channels - can promote a mutually beneficial
market.

CONTACT: Company Name: NDP Media Corp
Contact Person: Sfezen
Email: summer.wang@yeahmobi.com
Phone: +19162593287
Country: China
Website: http://www.yeahmobi.com

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: NDP Media Corp via Globenewswire

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