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2015-04-10

Net Insight AB: 4K Fueling Broadcaster Demand for Remote Production

Net Insight to show why growth of live 4K content is pushing use of remote
production

STOCKHOLM, SWEDEN - At NAB 2015, Net Insight, a leading provider of efficient
and scalable transport solutions for media, IP and broadcast networks, will
discuss why the growing demand for 4K content is now a key driver for using
remote production and centralized workflows in the broadcasting of live
events.

The live events industry has grown massively over the past few years. It has
been driven by an increase in demand for higher quality live content, a
change in behaviour in terms of viewing habits and the pursuit of greater
revenues by broadcasters and media service providers.

One way for broadcasters and media operators to increase revenue and enhance
profitability is to offer more live content of a higher quality, but this
poses a major challenge since the costs associated with such productions are
very high. As an example, some of Net Insight's customers have highlighted
they would need to invest up to around $10 million each year in new outside
broadcast (OB) trucks to keep up with the increased number of live events,
and with more 4K productions on the horizon they will require new production
equipment, including OB trucks that will need to be rebuilt or exchanged in
order to work with the new 4K ultra high definition (UHD) standards.

To deliver live content in these new higher quality formats and achieve
greater revenue and profits, broadcasters and media operators need to
streamline production in order to keep costs down, avoid bottlenecks in
production facilities and make efficient use of resources such as people and
equipment. One of the most important technology trends to address this rising
cost and at the same time help broadcasters and media operators gain greater
efficiencies in transporting more high quality live video is remote
production and centralized workflows with the potential to produce more
content with less resources.

Normally live events require an entire crew and on-site production facilities
to capture, edit and transmit content back to production and distribution
centers, usually over a satellite communications link provided by an OB
truck. Using remote production dramatically cuts operating expenditure by
reducing the volume of personnel required to travel to events, cuts down on
on-site equipment costs, eliminating the need for OB trucks, and perhaps most
importantly opens up the content contribution side to smaller crews, which
offers the potential to increase the number of live events that can be
broadcast through the efficient the use of personnel.

"With new centralized workflows associated with remote production techniques,
the potential for savings are huge, by not having to transport equipment to
every event - eliminating the need to send an OB truck, and its associated
crew, with an uplink to the event site," says Martin Karlsson, CTO and vice
president product portfolio at Net Insight. "We can see from our customers
that 4K is accelerating the shift toward remote production workflows. By
employing remote production techniques there is no need to update OB trucks,
which helps broadcasters and media service providers keep down capital and
operational expenditures, while using high-fiber offers the potential for
massive network cost savings."

To discover more about how and why the demand for 4K and the need for greater
efficiency is driving the remote production trend, see the demos on display
and learn more about how Net Insight's other solutions are helping operators,
service providers and broadcasters, please visit the company booth (SU4321)
at NAB 2015.

For further information, please contact:

Martin Karlsson, CTO and vice president product portfolio at Net Insight, +46
8 685 04 00, martin.karlsson@netinsight.net

About Net Insight

Net Insight delivers the world's most efficient and scalable transport
solution for Broadcast and IP Media, Digital Terrestrial TV and IPTV/CATV
networks.

Net Insight products truly deliver 100 percent Quality of Service with three
times improvement in utilization of bandwidth for a converged transport
infrastructure. Net Insight's Nimbra(TM) platform is the industry solution
for video, voice and data, reducing operational costs by 50 percent and
enhancing competitiveness in delivery of existing and new media services.

More than 200 world class customers run mission critical video services over
Net Insight products in over 60 countries. Net Insight is quoted on the
NASDAQ OMX, Stockholm
.

For more information, please visit

www.netinsight.net

4K Fueling Broadcaster Demand for Remote Production
http://hugin.info/130084/R/1910127/681139.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Net Insight AB via Globenewswire

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