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NetEnt: NetEnt set for a smash hit with new Jimi Hendrix Online Slot

NetEnt, the leading supplier of digital casino entertainment, has a
mission to keep players rocking with its upcoming Jimi
Hendrix-branded video slot.

The latest title from the pioneering NetEnt Rocks series - Jimi
Hendrix Online Slot - was officially unveiled today at ICE Totally
Gaming 2016 in London.

Widely regarded as one of the most creative and influential musicians
of all time, Hendrix came to prominence in the late 1960s when
releasing his three studio albums: Are You Experienced, Axis: Bold As
Love, and Electric Ladyland.

The game studio is determined to develop a fitting and authentic
homage to Hendrix, featuring five of the guitar God's most famous
songs like "Foxy Lady," "Purple Haze," "Crosstown Traffic" and
"Little Wing" and includes rich, colorful 3D graphics inspired by the
historic era.

Jimi Hendrix's instantly recognizable, true-to-life character has been
developed with 10 different morph targets, creating hundreds of
unique facial expressions, which have been modified by hand for added
realism. The animated video slot is developed entirely in 3D with
stunning graphics and is due for release in April 2016.

"Jimi Hendrix is indisputably one of the greatest rock stars that ever
lived. It is an honor and a huge responsibility to be granted the
rights to create a Jimi Hendrix branded product" said Simon Hammon,
Chief Product Officer of NetEnt. "Working together with the Hendrix
family and their companies Experience Hendrix, L.L.C and Authentic
Hendrix, LLC on this game will help make our NetEnt Rocks series one
of the most desirable product offerings available."

"We take enormous pride in the role we play in promoting Jimi's art
and persona," explains Janle L. Hendrix, President & CEO of
Experience Hednridx, L.L.C. "Because of that, we are extremely
selective in who we partner with. NetEnt, we feel, has an
understanding of the importance and we're thrilled to work with them.
The prospects are exciting!"

Crowds will be rocking with the second slot in NetEnt's groundbreaking
`NetEnt Rocks' trilogy which launched its tour in January with Guns
N' Roses - the most successful launch ever in NetEnt history. With a
third band joining in September this year, NetEnt's game schedule is
set to be a tour like no other!

For additional information please contact:
Simon Hammon, Chief Product Officer NetEnt, Phone +356 2276 8145
Marianne Eklund, PR Manager NetEnt, Phone +46 760 024 808

About NetEnt

NetEnt AB (publ) is a leading digital entertainment company, providing
premium gaming solutions to the world's most successful online casino
operators. Since its inception in 1996, NetEnt has been a true
pioneer in driving the market with thrilling games powered by their
cutting-edge platform. With innovation at its core, NetEnt is
committed to helping customers stay ahead of the competition. NetEnt
is listed on Nasdaq Stockholm (NET-B), employs 750 people and has
offices in Stockholm, Malta, Kiev, Gothenburg, New Jersey and

About Experience Hendrix, L.L.C.

Founded by Jimi Hendrix's father, James "Al" Hendrix, and owned and
operated by his personally chosen members of the family; Experience
Hendrix, L.L.C. and its wholly owned subsidiary Authentic Hendrix,
LLC manage the globally recognized Jimi Hendrix copyrights and
trademarks. Headquartered in Seattle, Washington, their
administration of the exclusive right to Jimi's music and lyrics,
plus an extensive photo archive helps create a legacy of products
that mirror Jimi's own creative vision.


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