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2016-11-28

Nordea: Entrepreneurial Finland is Nordea's gift to Finland's centennial

Nordea and its predecessor banks have participated in building Finnish
society throughout our independence. During Finland's 100th
anniversary year, Nordea will gift its economic expertise to young
people in particular and support startups in unique ways to help them
thrive, thus contributing to Finnish success in the future.

Nordea is participating in the Finland 100 centenary year project,
which is led by the Prime Minister's Office.

- Nordea aims to promote sustainable growth in society at large, which
is why we are supporting the spirit of entrepreneurship in Finnish
communities. For us, the entrepreneurial spirit is first and foremost
a can-do attitude, a certain way of doing things and the ability to
create something new, says Riikka Laine-Tolonen, Deputy Head of
Personal Banking Finland.

- We will also considerably increase cooperation with projects that
promote young people's financial acumen, which form an important part
of our corporate social responsibility. For example, we are helping
Me & MyCity reach two grades of school students, or more than 60,000
children, every year. These concrete projects allow us to apply
Nordea's and its employees' expertise where it has the most impact.
Improving young people's financial acumen is crucial for their, as
well as the entire country's, future, says Laine-Tolonen.

Nordea to establish a growth company unit

To commemorate the centennial, Nordea will establish a business unit
that will focus on growth companies, the first bank in Finland to do
so. The unit will serve companies with a business model enabling
strong, and often international, growth.

- Growth companies and new startups with a strong growth business
model need support right from the get-go. That is why our new
business unit specialising in growth companies will advise, mentor
and support startups, helping them to grow and set up networks, says
Sampsa Laine, Head of Business Banking Finland.

The new unit will have a more in-depth focus on the individual needs
of every company.

- By advising and mentoring our customer companies, we aim to
strengthen their ability to manage growth and give them the tools to
seek growth and take risks. In addition, we will utilise our
expanding network in the startup field to help our customers create
connections with relevant capital investors, angel investors,
accelerators, and startup hubs and communities, says Vesa Riihimäki,
Head of the growth company unit.

Me & MyCity

Coordinated by the Economic Information Office (TAT), Me & MyCity is a
learning environment for sixth and ninth-grade students where they
can learn about society, working life and entrepreneurship. More than
15 different companies and public services are represented in Me &
MyCity, where students work in a certain profession for which they
are paid a salary and participate in society as a consumer and
citizen. The project provides a total of one million lessons in
financial skills a year.

Growth company unit

The growth company unit advises and supports businesses as they seek
growth and build networks. The unit allocates more personnel
resources than normal to each customer, allowing it to have a more
in-depth focus on each business's individual needs. In addition to
providing banking services, the unit is responsible for the sale of
alternative financing services and engaging in active capital
investor cooperation.

For further information, please contact:

Deputy Head of Personal Banking Finland Riikka Laine-Tolonen, 050 343
0585

Head of Business Banking Finland Sampsa Laine, 050 555 9035

Nordea is among the ten largest universal banks in Europe in terms of
total market capitalisation and has around 11 million customers,
30,000 employees and approximately 600 branch office locations. The
Nordea share is listed on the Nasdaq Stockholm, Nasdaq Helsinki and
Nasdaq Copenhagen exchanges. We have a broad expertise across the
wide range of products, services and solutions that we provide within
banking, asset management and insurance. In Nordea we build trusted
relationships through our strong engagement with both customers and
society.

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http://feed.ne.cision.com/client/waymaker1/WOLReleaseFile.aspx?id=378970...
http://mb.cision.com/Main/434/2131231/595508.pdf

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