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Ooyala: Ooyala strengthens video analytics leadership with Ooyala IQ, built to drive revenue with a 360-degree view of content performance and audience behavio

With real-time multidimensional analysis across devices, geographies, players
and traffic sources, Ooyala's newest analytics engine helps drive increased
revenue and engagement

SANTA CLARA, Calif. (April 8, 2015)
-Ooyala, a Telstra subsidiary and the leading innovator in premium video
publishing, analytics and monetization, today announced Ooyala IQ, the first
analytics platform to provide a 360-degree view of video performance and
audience behavior, including multi-dimensional filtering by device, operating
system, browser, country, state, DMA (for U.S.), player or traffic source,
all processed in milliseconds and provided in one view. This latest version
of Ooyala's industry-leading analytics engine maximizes video monetization
across all screens through real-time, actionable insights that help providers
better understand and target audiences, based on actual usage patterns.

Ooyala IQ is laser-focused on revenue optimization. It was conceived and built
from the ground up for a world where video is distributed and consumed across
a wide variety of devices, reaching audiences wherever they are. Adapting to
this new business environment requires much more device-specific,
content-specific and ad-specific data and insights in order to run a media
business efficiently and profitably. Ooyala IQ meets these needs with no
configuration or custom development required, delivering a new level of
predictive insights on optimal advertising, content publishing and
distribution strategies.

Ooyala IQ is designed with an open framework allowing for deeper integration
of many business-critical data types, whether from Ooyala or from the broader
media ecosystem, that can be used to maximize performance, engagement and
revenue. These include ad performance and viewability metrics as well as
quality of service metrics used to gauge the overall health of video streams.
These data types will be added to Ooyala IQ over the course of the year to
further extend its already market-leading capabilities.

Ooyala IQ will be available to select customers within the next 30 days, and
will be showcased at next week's National Association of Broadcasters (NAB)
exhibition in Las Vegas (Exhibit #SV1000). Major broadcasters and publishers
around the world participating in the beta program for Ooyala IQ include Sky
Sports, Media Prima, Fairfax Media, Telegraph Media Group, Telstra, Vox
Media, Complex Media, Dell, Southern Cross Austereo and many more.

Ooyala Chief Executive Officer Jay Fulcher said, "As TV continues to migrate
across devices, delivery and monetization must be integrated deeply with
real-time analytics. Regardless of the revenue model, business and
programming decisions can now be informed by new kinds of big data analyses.
Ooyala has re-imagined how video and TV analytics are collected, stored,
managed and accessed, providing an unprecedented level of visibility so our
customers can optimize how they run and monetize their business."

Ooyala IQ is tightly integrated with the company's comprehensive platform for
managing, delivering and monetizing video. Together with the company's line
of ad serving solutions from its Videoplaza line of business, Ooyala offers
the most comprehensive and modular suite of products for operators,
broadcasters and media companies looking to maximize video revenue, with the
most advanced analytics for driving business insights, on a global scale.

Real-time Programming Optimization

With the multidimensional querying capability of Ooyala IQ, users can filter,
sort and drill down into a wide range of real-time video metrics, either
within the highly-interactive Ooyala IQ UI or through an API. It is now far
simpler to filter across multiple dimensions at once, including asset or
label, device or OS, geography, domain, and player, without the need to
pre-configure filtering dimensions or heavily invest in custom solutions.

This granular level of measurement allows broadcasters and publishers to
provide their advertisers with far more specific insights about their
audience's consumption patterns, helping them to better target and thus drive
higher CPMs and ad revenues. It also enables programming teams to understand
patterns in their viewers' engagement with their content, to inform editorial
and programming decisions and maximize viewership.

Robust Player Tracking

A new player tracking capability gives Ooyala IQ users the ability to track
the performance of individual players as a new dimension in their analytics
dashboard, providing yet another layer of actionable information important to
the success of any video business. Uses for player tracking include A/B
testing across a set of players presenting different styles and capabilities,
comparing the performance of players across a set of syndication partners, or
comparing performance of players placed in various sections of a website. For
example, users can:

* Test the impact of various ad monetization policies (e.g. frequency and/or
number of ads) to determine the effect on engagement versus revenue earned
* Easily gauge the impact of Ooyala Discovery, a content recommendation
product proven to increase viewer engagement and ad revenue

This level of testing gives providers the ability to measure and report on the
profitability of any partner or division and to compare effectiveness of
different campaigns, by directing viewers to pages containing different

Streamlined UI for Holistic View of Video Performance

Ooyala IQ boasts a re-imagined view of Ooyala's core video metrics dashboard,
offering customers a holistic, detailed view into the performance of each
individual piece of content. Along with existing graphs detailing unique
users, segments watched, hours watched, plays requested and content starts
(a new metric that measures drop-offs resulting from ad breaks), its expanded
capabilities measure key asset metadata, key performance metrics for each
asset, segment-specific metrics that clearly identify the sections of each
video asset that are the most popular with viewers, and more.

Examples of how this data can help include:

* Knowing precisely which segments of long-form content drive the highest
engagement, to maximize views and ad revenue from clips and out-takes
* Using play conversion (ratio of player displays to video plays) and video
conversion (ratio of video plays to video starts) metrics to ascertain the
impact of thumbnails and ads on conversion, for a single asset or a group
of assets

These new metrics provide a true 360-degree view of each asset's performance,
and combined with simplified A/B testing, enables customers emulate elements
of the highest-performing content within other assets. The result is richer
experiences that keep audiences engaged longer.

Granular Asset-By-Asset Measurement&Performance

Ooyala IQ provides fast one-click access to detailed "success metrics" - for
example the the impact of ads on engagement - for each individual asset.
Understanding the performance of an asset, or a catalog of assets such as a
season's worth of episodic content, is critical to the content acquisition
process for programming teams, and has a direct and immediate impact on
revenue optimization for ad sales teams.

For example, an asset that seems to have low overall engagement across a
customer's total footprint may turn out to be highly popular on mobile phones
in a particular country or DMA. This level of contextual detail allows ad
operation teams to properly value assets on a per-device, per-regional basis,
thus creating more value when negotiating ad campaigns.

Analyst Quotes:

Paul Palumbo, Accustream Research:
"As viewing patterns shift in a device-deep world, video content and
monetization data is valuable currency all brands, publishers, programmers,
technology platforms and agencies have in common. Unifying these data feeds
through elegant and powerful console gateways provides the essential
management tools needed to bridge converging digital and linear marketplaces,
fashioning discrete points of intelligence into knowledge-based forecasting."

Michelle Abraham, SNL Kagan:
"Ooyala's IQ will expand the publisher and broadcaster toolkit for video
monetization and programming. As TV continues to move online, understanding
the multidimensional nuances of how audiences are engaging with video will
enable content providers to better invest, program and build more
contextualized, personal experiences."

About Ooyala:

Ooyala helps deliver content that connects. A US-based subsidiary of global
telecommunications and IT services company Telstra, Ooyala's comprehensive
suite of offerings includes one of the world's largest premium video
platforms and a leading ad serving solution. Built with superior analytics
capabilities for advanced business intelligence and a strong commitment to
customers success, Ooyala's industry-leading end-to-end solutions help
large-scale broadcasters, operators, media companies, enterprises and brands
build more engaged and more profitable audiences, and monetize video and TV
with personalized, interactive experiences across any screen.

ESPN, Univision, Sky Sports (The U.K.), Foxtel (Australia), NBCUniversal, RTL
Germany (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), STV (UK) and
Singapore's Mediacorp: these are just a few of the hundreds of broadcasters
and media companies who choose Ooyala.

Headquartered in Silicon Valley, Ooyala has offices in New York, London,
Stockholm, Sydney, Tokyo, Singapore and Guadalajara, and sales operations in
dozens of other countries across the globe. For more information,

Paul Bernardini

Charlotte Ward


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ooyala via Globenewswire


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