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Oriflame: Interim Report 1 January - 31 March 2016

3 months ended 31 March 2016

· Local currency sales increased by 10% and Euro sales decreased by
1% to €305.8m (€307.8m).

· Number of active consultants decreased by 9% to 3.1m.
· EBITDA amounted to €27.7m (€23.0m).
· Operating margin was 6.9% (5.6%), impacted by -370 bps from
currencies, and operating profit €21.1m (€17.2m).

· Net profit was €10.7m (€11.2m) and EPS €0.19 (€0.20).
· Cash flow from operating activities was €21.5m (€24.1m).
· During the quarter $80.0m of the long-term debt was prepaid,
corresponding to a cash outflow of €56.0m.

· The year to date sales development is approximately 13% in local
currency and the development in the second quarter to date is
approximately 17% in local currency. The quarterly number is
positively impacted by timing.

Significant events after the end of the quarter

· The AGM held on 17 may 2016 resolved that a dividend of €0.40 per
share be distributed and paid in two installments: €0.20 to the
shareholders of record on 15 November 2016 and €0.20 to the
shareholders of record on 15 February 2017.

· In April Oriflame's premises in Moscow and Moscow oblast had an
unannounced visit by local authorities. Oriflame is still seeking the
reason behind these visits and remains fully transparent to the

CEO Magnus Brännström comments

"We are pleased with the overall local sales development during the
first quarter, where sequential improvements are seen in most
geographies. Asia & Turkey and Latin America continued to record
double digit growth and increased profitability. While the reversal
of the previous negative sales trend in the CIS is promising, the
situation remains uncertain with sustained external and margin
improvement challenges. The positive sales momentum for the group has
continued into the second quarter, further enhanced by some strong
catalogues in April. The underlying business and financial
performance is encouraging, although we continue to be heavily
impacted by persistent currency headwinds and deteriorating macro
across many of our regions. Efficiency initiatives are ongoing and
are delivering desired results."

Conference call for the financial community
The company will host a conference call on Wednesday, 18 May 2016 at
9.30 CET.

Participant access numbers:
DK: +45 35445575
FI: +358 981710493
UK: +44 2030089802
NO: +47 23500254
SE: +46 856642690
US: +1 8557532235
The conference call will also be audio web cast in "listen-only" mode
through Oriflame's website: or through

18 May 2016
Magnus Brännström
Chief Executive Officer
This report has not been audited by the company's auditors.
Oriflame publishes the information in this interim report in
accordance with the Securities Market Act on, Wednesday 18 May, 2016
at 07:15 am (CET).

For further information, please contact:
Magnus Brännström, Chief Executive Officer Tel: +41 798 263 754
Gabriel Bennet, Chief Financial Officer Tel: +41 798 263 769
Nathalie Redmo, Investor Relations Manager Tel: +41 799 220 173
Oriflame Holding AG
Bleicheplatz 3, CH-8200 Schaffhausen, Switzerland
Company registration no CHE-134.446.883


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