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2016-08-16

Oriflame: Oriflame enters partnership with IBM to support digital transformation within IT and financial services

Zurich, Switzerland. - 16 August 2016: Oriflame Holding AG (ORI:ST), a
global cosmetics company with a highly online-driven business, has
entered a long term partnership with IBM (NYSE: IBM
(http://www.ibm.com/investor)) to outsource its IT and financial
operational services. In order to support the continued digital
business transformation of Oriflame in the IT and finance areas, IBM
will bring new levels of customer focus, productivity and automation
to its technology and internal processes. The seven-year contract,
valued at €46 million, is expected to provide Oriflame with annual
savings of approximately €3 million to be reinvested in Oriflame's
continued IT development. No extraordinary costs are expected.

Oriflame believes that IBM's expertise in analytics, cognitive systems
and cloud-based services is a good fit with Oriflame's growth
strategy. Over the life of the contract IBM will introduce cognitive
tools, based on its proprietary technology Watson
(http://www.ibm.com/watson/), for spend analytics, payment terms
optimisation and cash forecasting to provide insights to allow
reduced costs. Cloud-based enabling tools aim to improve consistency,
accuracy and efficiency.

"For Oriflame, already being advanced in the online area, this
partnership will be another leap forward in our digital business
transformation. IBM's innovation in cognitive analysis for IT and
financial transactional services will provide us with valuable
business insights. Oriflame will continue to manage the IT portfolio
and develop its core systems," said Gabriel Bennet, Chief Financial
Officer, Oriflame.

"IBM looks forward to supporting the digital transformation of
Oriflame's business services with state-of-the-art services and
tools, including how it delivers technology, finance and accounting
services. We have implemented IBM Design Thinking techniques to help
build solutions which deliver a better user experience. We're very
confident that this will bring a customer-oriented focus to the
delivery of IT and financial services for Oriflame," said Anita
Karlsson-Dion, VP Client Services, IBM Global Business Process
Services.

IBM was selected after a rigorous process evaluating cultural fit,
global presence and size, scope and value of offering, as well as the
ability to drive improvements to Oriflame's business. The new
partnership will cover the entire Oriflame group, beginning in
September 2016 and fully implemented by the end of 2017.

For additional information, please contact:

Nathalie Redmo, Investor Relations Manager, Oriflame +41 799 220 173
Suzanne A. Cross, IBM External Relations +1 617 693 1811

Founded in 1967, Oriflame is a beauty company selling direct in more
than 60 countries. Its wide portfolio of Swedish, nature-inspired,
innovative beauty products is marketed through approximately 3
million independent Oriflame Consultants, generating annual sales of
around €1.2 billion. Respect for people and nature underlies
Oriflame's operating principles and is reflected in its social and
environmental policies. Oriflame supports numerous charities
worldwide and is a Co-founder of the World Childhood Foundation.
Oriflame is a Swiss company group listed on the Nasdaq Stockholm
Exchange. For more information about Oriflame, please visit
www.oriflame.com.

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http://news.cision.com/oriflame/r/oriflame-enters-partnership-with-ibm-t...
http://mb.cision.com/Main/1493/2059160/549633.pdf

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