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2014-05-06

Pohjola Pankki Oyj: OP-Pohjola's Pivo mobile wallet and PINS MasterCard involved in Finland's first open loyalty programme PINS

PINS is a new Finnish loyalty programme
enabling loyal customers to benefit for the first time from purchases from
Finnish and foreign web-shops.
OP-Pohjola provides PINS customers with a PINS MasterCard and its Pivo mobile
wallet application.

- We are glad to be part of the new and open loyalty programme. Our PINS
MasterCard and Pivo mobile wallet application services for PINS members suit
excellently to the new type of open business concept under the PINS loyalty
programme, saysKasimir Hirn
of OP-Pohjola.

By paying purchases using PINS MasterCard, all such purchases bring PINS
points and 7.5 PINS come from each paid purchase worth 10 euros, which will
significantly increase opportunities for earning PINS. All online purchases
made using PINS MasterCard also bring PINS. Any Finnish person can apply for
PINS Master Card.

The Pivo mobile wallet will also be available to all Finns during May. Shops
and PINS balances of points can be easily monitored mobile through Pivo. Pivo
includes coupons and loyalty programmes, payment and loyalty cards and
information on favourite shops. These are always safe and easy to use on
Pivo.

What is PINS all about?

PINS is the first extensive loyalty programme in Finland that is no not tied
to a single chain. It is the first of its kind where a consumer benefits, for
example, from his online purchases at outlets outside retail chains.
Considering that the benefits can be used immediately and the programme also
rewards for small purchases, the programme is more rewarding for, say,
one-person or two-person households than conventional loyalty programmes.

Finnish web-shop favourites as PINS partners

The number of PINS partners totals over 300 and more than 400 web-shops are
involved in the programme. The programme has more than 30,000 outlets. PINS
is a unique programme because online purchases now generate value, or PINS
points. In addition to the Finnish Verkkokauppa.com, many international
web-shops popular among Finns, such as Zalando, CDON.com, Hotels.com,
Spartoo, Crocs, Boozt, Brandos, Nelly and Asos, are included in the PINS
programme. Purchases based on login to a web-shop via pins.fi will bring
loyalty benefits.

You can apply for a PINS MasterCard and join the free PINS programme
atwww.pins.fi. The Pivo mobile wallet can be found atwww.pivolompakko.fiand
application stores.

For more information, please contact:
Kasimir Hirn, Senior Vice President, OP-Pohjola, tel. +358 (0)50 532 5368,
kasimir.hirn@op.fi.

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Pohjola Pankki Oyj via Globenewswire

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