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Polygiene AB: Polygiene and Converse Footwear (Japan) partner todeliver odor-­free footwear to the Japanese market

Converse Footwear Co.,Ltd. (Japan) is the first footwear brand to
introduce the advantages of Polygiene Odor Control Technology to
Japanese consumers, with Converse's pioneering S/S16 line, the
Whiteplus collection. The partnership with Converse Footwear (Japan)
gives Polygiene a foothold into a new untapped market where odor-free
footwear has a great potential among odor-conscious consumers.

"With Polygiene odor-free treatment we add value to our Whiteplus line
by being innovative and consumer oriented, yet still stay true to the
core of our brand," says Teppei Sasao, manager marketing, Converse
Footwear (Japan).

Superpopular Spring-Summer collection in White They are more than just
being "white" with their linings and insoles treated by the Swedish
Odor-free treatment "Polygiene", and this promises you improved



WHITEPLUS OX (30th year anniversary model), SKIDGRIP WHITEPLUS

*All on sale since late March of 2016
Polygiene's evolving partnership with the iconic footwear brand is
showcased in the ongoing sales of the Whiteplus collection. The
collections are co-branded with Polygiene.

"We are proud and excited to further develop our partnership with
legendary shoe maker Converse Footwear (Japan). It is a great
introduction to the fashion-sensitive footwear market in Japan," says
Christian von Uthmann, CEO of Polygiene.

According to the Yano Research Institute, one of the largest marketing
research and consulting firms in Japan, the domestic shipment of
sports shoes in Japan includes 90 million pairs in total.

For press images and more information please visit

For more information, please contact:
Christian von Uthmann, CEO, Polygiene
Mobile: + 46 (0)70 319 77 21, email:

About Polygiene
Polygiene Odor Control Technology is a world-leading technology for
odor control. The company is recognized as the global provider of
Stay Fresh® solutions for clothing, sports equipment, lifestyle
textiles and other materials. Polygiene brings the Scandinavian
values of quality and care for the environment to life through its
products. More than 100 global premium brands such as Patagonia,
Adidas, Salomon, POC, Peak Performance, Berghaus, Dcore and La
Sportiva have chosen to use Polygiene in their products.
Headquartered in Malmö, Sweden, Polygiene was established in January
2006 through a spin-off from the specialty chemicals company
Perstorp. The company is listed on Nasdaq First North. The ticker
symbol is POLYG. Remium Nordic AB acts as the Certified Adviser for

About Converse Footwear Japan
Converse Footwear Co., Ltd. (Japan) takes care of brand management,
marketing, product planning, development, and sale of the Converse
footwear in Japan.

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