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PRICER: bfresh® selects Pricer for its sign solution for item pricing

electronic shelf labels will be standard for future stores

As part of its continued pilot program, bfresh® has selected Pricer to
roll out its system for Electronic Shelf Labels (ESL) for future
stores. Created by Fresh Formats LLC, an Ahold Delhaize company
established in 2014 to explore and develop new format opportunities,
bfresh is a test model that's a departure from traditional
brick-and-mortar grocery stores. With its small store format, bfresh
is targeting urban neighborhood populations who value fresh, healthy
food options and affordable pricing.

With a focus on excellent customer service and operational efficiency,
bfresh made the decision at its nascent stage to deploy Electronic
Shelf Labels to support its staff and to serve its customers. "We
have learned that shoppers view electronic shelf labels as being
`tech savvy' and environmentally friendly - two things that boost our
brand perception. The Pricer ESL system is fast, reliable and
intuitive to work with," says Michel de Fontaine, Vice President of
IT for Fresh Formats. "Pricer has an excellent track record in this
market segment and met all our rigorous requirements." Adding,
"Pricer offers additional benefits in the area of `click & collect'
that we plan to explore in the future with label flash."

"Grocery retail is working with an aggressive cost focus and high
demands on efficiency. Deploying electronic labels in every
department, bfresh made it clear early on that they were interested
in maximizing productivity and increasing customer service. Together
with our integration partner, Pomeroy IT Solutions, Inc., we are
confident that we can now contribute to bfresh's strategy and help
boost its profitability," said Gary Glaser, Director of Americas for

"This decision is of significant strategic value for our US market
position as we gain understanding to build and deliver in-store
technologies to stay ahead of retailer and shopper needs," adds
Pricer's acting CEO Charles Jackson.

Orders are expected through 2017, but they are not expected to have a
material impact on Pricer's 2017 result.

For further information, please contact:
Charles Jackson, interim CEO, Pricer AB, +46 8 505 582 00
This information is information that Pricer AB is obliged to make
public pursuant to the EU Market Abuse Regulation. The information
was submitted for publication, through the agency of the contact
person set out above, at 08:30 CET on October 17, 2016.

About bfresh®
bfresh is freshifying the grocery shopping experience with affordable
fresh foods, right in your hood. bfresh is operated by Fresh Formats
LLC, an Ahold Delhaize company. For more on bfresh, visit
(, like us on,
follow us on Instagram, Twitter and Snapchat @bfreshmarket.

About Pomeroy IT Solutions, Inc.
Pomeroy is a leading provider of comprehensive IT infrastructure
services with over thirty years' experience optimizing infrastructure
in three key areas - End User, Network and Data Center Services. For
more on Pomeroy, visit

Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in
providing in-store shelf-edge digital solutions that enhance both
store performance and the shopping experience. Pricer AB (publ) is
quoted on the Small Cap list of Nasdaq Stockholm. For further
information, please visit


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