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PRICER: Jonas Vestin new CEO at Pricer

The Board of Directors at Pricer AB has appointed Jonas Vestin to be
the company's new CEO. Jonas Vestin will take office latest by
October 2014. Harald Bauer, Pricer's CFO, who has been acting CEO,
will then be returning to his role as CFO.

Jonas Vestin, 44, has previously been Business Area Manager and
Managing Director at Eltel Networks for a business area that
delivered turnkey implementation of smart meters at consumers' homes
for electricity, water and heating. Jonas has a long history prior to
this with almost 16 years at Oracle where he worked with delivery,
project management and sales, during a period in which he was based
in the UK.

"I am delighted at being able to present Jonas Vestin as the new CEO
at Pricer. He clearly meets the Board's requirement for extensive
experience of international marketing and sales of complex systems,"
says Markus Gerdien, Chairman of the Board at Pricer.

"Pricer's strong market position within electronic information systems
for the retail industry offers the company an excellent position. I
look forward with great enthusiasm to helping to work with the
continued international expansion of the company," says Jonas Vestin.

Jonas studied computer science at Uppsala University. He is married
with three children and lives in Stockholm.

For further information, contact:
Markus Gerdien, Chairman of the Board, Pricer AB, tel. +46 70 610 52

Harald Bauer, Acting CEO, Pricer AB, tel. +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act (2007:528). The information was distributed to the media for
publication at 10:45 hrs CET on Wednesday, April 9th, 2014.

Pricer provides the retail industry's leading electronic display and
Electronic Shelf Label (ESL) platform, solutions, and services for
intelligently communicating, managing, and optimizing price and
product information on the retail floor. The platform is based on a
two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly
improves consumer benefit and store productivity by simplifying work
in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete
and scalable ESL solution. Pricer has installations in over 50
countries with the largest ESL world market share. Customers include
many of the world's top retailers and some of the foremost retail
chains in Europe, Japan and the USA. Pricer, in co-operation with
qualified partners, offers a totally integrated solution together
with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For
further information, please visit


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