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2016-02-17

PRICER: One of Argentina's largest grocery retail chains chooses Pricer's electronic shelf label system

One of Argentina's largest grocery retail chains has decided to
install Pricer's electronic shelf labels (ESL) in all of its
hypermarkets. The order follows a comprehensive study in which the
customer evaluated competing solutions in the Argentine market.
Pricer's flexible and cost-effective system meets critical demands on
reliability and scalability.

"This strategically significant order confirms Pricer's position as
the market leader in Latin America", says Jonas Vestin, CEO of Pricer
AB. "The grocery retail industry is working with an aggressive cost
focus and high demands on efficiency. Pricer and our Argentinian
partner, Compa?ia Hasar, can now contribute to the customer's
long-term growth plan and boost its profitability."

"Our customer studied all of the competing solutions in Argentina and
chose Pricer because we can deliver a reliable two-way communication
system with a proven ability to update prices according to the
customer's stringent requirements," says Mauricio Bazan, Sales
Director for Pricer Latin America.

The order will be delivered during the first quarter 2016 but is not
expected to have a materially impact on the result for the quarter.

For further information, please contact:
Jonas Vestin, CEP, Pricer AB, +46 8 505 582 00
Helena Holmgren, CFO, Pricer AB, +46 70 287 00 68

In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act and/or the Financial Instruments Trading Act. The information was
distributed to the media for publication at 12:30 hrs CET on February
17, 2016.

Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in
providing in-store shelf-edge digital solutions that enhance both
store performance and the shopping experience. Pricer AB (publ) is
quoted on the Small Cap list of Nasdaq Stockholm. For further
information, please visit www.pricer.com.

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http://news.cision.com/pricer/r/one-of-argentina-s-largest-grocery-retai...
http://mb.cision.com/Main/715/9915993/478303.pdf

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