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PRICER: Pricer's CEO resigns

Pricer's CEO, Jonas Vestin, resigns as President and CEO of Pricer AB.
The Board of Directors of Pricer AB has appointed Charles Jackson as
acting CEO of Pricer.

"Jonas Vestin has led Pricer since autumn 2014, and we are grateful
for his contributions to stabilize the company financially and
operationally in several respects. We are now stepping up the pace of
strategic development of the leading position Pricer has in its
market and consequently has identified the need for a different
profile for the CEO role. The process to appoint a new CEO has been
initiated and we are evaluating options. The board has requested
Charles Jackson lead the company during this period," says Bo
Kastensson, Chairman of Pricer's Board of Directors.

Charles Jackson has been with Pricer during the period 2002 - 2010 and
returned to the position of Executive Vice President in 2014. During
the period 2007-2010 he was the company's President and CEO.

"During Charles Jackson's period as CEO of Pricer, the company
reported strong growth and profitability," continues Bo Kastensson.
"He has the depth and required capabilities to allow Pricer to fully
take advantage of the strong market growth that we see in the field
of electronic pricing. The development of so-called `omni-channel'
retailing is supporting electronic pricing as a tool to optimize the
stores for in-store purchases as well as for their online shopping.
Pricer's system makes the picking in the store more rational and the
digital solutions support the new consumer demands for more
information as well as quickly finding products in the store."

For more information, please contact:

Bo Kastensson, Chairman of the Board of Directors, Pricer AB: +46 8
505 582 00

In its capacity as issuer Pricer AB (publ) publishes the information
in this press release in accordance with the Swedish Securities
Markets Act (2007:528). This information was submitted for
publication on May 16, 2016 at 11:45 CEST.

Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in
providing in-store shelf-edge digital solutions that enhance both
store performance and the shopping experience. Pricer AB (publ) is
quoted on the Small Cap list of Nasdaq Stockholm. For further
information, please visit


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