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Rapala VMC Corporation

Stock exchange release
July 22, 2016 at 2:00 p.m.


Chief Executive Officer Jorma Kasslin appointed as Executive Chairman of the
Board and Deputy Chief Executive Officer Jussi Ristimäki appointed as Chief
Executive Officer.

The Board of Directors of Rapala VMC Corporation ("the Group") has made
following appointments and changes in the Group's management organization
effective September 1, 2016.

Jorma Kasslin

has been appointed as Executive Chairman of the Board. In his role as
full-time Chairman of the Board Kasslin will be responsible for, together
with the Chief Executive Officer, preparing the strategic and other matters
of wider impact to be considered by the Board, supporting the implementation
of the strategy and other duties as assigned by the Board.

Jussi Ristimäki

has been appointed as President and Chief Executive Officer to be responsible
for operative leadership of the Group and implementation of decisions of the

Cyrille Viellard

has been appointed to be in charge of Group's distribution in Europe
(excluding Russia) and Latin America. He will continue the co-ordination of
Group's distribution partnership with Shimano in Europe and be responsible
also for supply chain management of the European distribution operations.

Lars Ollberg

has been appointed, in addition to his current role as Head of Accessory and
Outdoor Business and Distribution in Asia, Pacific and Middle East, to be
responsible for global co-ordination of Group's innovations as well as
distribution in South Africa.

Stanislas de Castelnau

has been appointed as Head of Manufacturing Operations and Global Supply Chain
Development. He will also maintain the role as Head of Hook and Carp business

There are also some other minor changes in responsibility areas of some other
Executive Committee members. Accordingly the members of the Executive
Committee and their responsibilities are as follows:

Jussi Ristimäki

, President and Chief Executive Officer, Chairman of the Executive Committee
Olli Aho

, Company Counsel and Investor Relations
Stanislas de Castelnau

, Head of Manufacturing Operations and Global supply chain development, Head
of Hook and Carp business unit
Tom Mackin

, Head of Distribution and Brands in North America
Lars Ollberg

, Head of Accessory and Outdoor Business and Distribution in Asia, Pacific,
Middle East and South Africa and Global co-ordination of Group's innovations
Juhani Pehkonen

, Head of Lure manufacturing
Victor Skvortsov

, Head of Distribution in Russia, Belarus and Kazakhstan
Aku Valta

, International (excluding North America) Lure Sales, Marketing, Brands and
Cyrille Viellard

, Head of Distribution in Europe and Latin America, Shimano Partnership

Executive Committee members report to Chief Executive Officer Jussi Ristimäki.

Jussi Ristimäki's previous responsibilities as Chief Financial Officer will be
shared between Anu Koskinen and Jan-Elof Cavander who are appointed as Senior
Vice Presidents, reporting to Ristimäki.

Helsinki, July 22, 2016

Emmanuel Viellard
Chairman of the Board

For further information, please contact:
Jorma Kasslin Chief Executive Officer, Tel +358 9 7562 540
Jussi Ristimäki, Deputy CEO, Chief Financial Officer, tel. +358 40 700 1344
Olli Aho, Investor relations, tel + 358 9 7562 540

Distribution: Nasdaq Helsinki and main media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and
the global market leader in fishing lures, treble hooks and fishing related
knives and tools. The Group also has a strong global position in other
fishing categories and it is one of the leading distributors of outdoor,
hunting and winter sport products in the Nordic countries. The Group has the
largest distribution network in the industry. The main manufacturing
facilities are located in Finland, France, Estonia, Russia, China, Indonesia
and the UK. The Group brand portfolio includes the leading brand in the
industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox,
Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini
and Peltonen. The Group, with net sales of EUR 278 million in 2015, employs
some 3 200 people in 40 countries. Rapala VMC Corporation's share is listed
and traded on the Nasdaq Helsinki stock exchange since 1998.

Rapala VCM Corp. Changes and appoinments


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Rapala VMC Oyj via Globenewswire


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