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RNB RETAIL AND BRANDS: Polarn O. Pyret increases focus on online growth

RNB-owned Polarn O. Pyret, which in the last year has seen e-commerce
growth of 30% in Sweden, and made major investments in omnichannel
and digital development, is now initiating an exclusive collaboration
with with products available starting with the fall
collection 2018.

In recent years, RNB and Polarn O. Pyret have invested in developing
their businesses' digital platforms to better meet the demands of
today's customers. This has resulted in strong e-commerce growth
within the group, with an impressive year-on-year increase of 43% -
more than three times greater than the online clothing market has
grown during the same period, according to the E-barometern Report.

Now Polarn O. Pyret is taking the next step to further increase
accessibility and enhance online growth by initiating collaboration
with is a fast-growing marketplace for fashion,
with a strong position in the Nordic countries.

The collaboration will increase the options available to consumers -
they can either shop Polarn O. Pyret's clothes in its own channels,
with all the benefits this brings, such as service, expertise and
loyalty programmes, or via, with a selection of more than
600 brands. The collaboration means will become an
exclusive partner to Polarn O. Pyret, as a complement to its own
retail business and a way to enter new markets.

"Through the collaboration with Boozt, we additionally enhance Polarn
O. Pyret's position," says Magnus Håkansson, President & CEO of RNB

As a result of this collaboration, Polarn O. Pyret is being launched
in Denmark, a market where the company has no brick & mortar stores
yet, but where there is assessed to be great potential.

"Boozt is doing a fantastic job on the Nordic market, thanks to a
winning combination of leading brands and fast deliveries. That,
together with its strong position in childrenswear in Denmark, means
that we see Boozt as an excellent partner," says Nanna Hedlund, CEO
of Polarn O. Pyret.

"The collaboration with Polarn O. Pyret involves an important
complement to our range of childrenswear brands, and the exclusivity
gives us a unique and leading position on the Nordic market," says
Hermann Haraldsson, Group CEO at Boozt.

For further information, please contact:

Nanna Hedlund, CEO, Polarn O Pyret AB
+46 8 410 521 77, +46 768 87 21 77, e-mail:

+46 8 410 520 02, 46 768 87 20 02, e-mail:

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing
excellent service and a world-class shopping experience. Sales are
mainly conducted in Scandinavia through the store concepts Brothers
and Polarn O. Pyret, as well as through shops in the department
stores NK in Stockholm and Gothenburg. RNB RETAIL AND BRANDS has
operations in 10 countries. RNB RETAIL AND BRANDS has been listed on
the Nasdaq Stockholm Exchange since 2001.


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