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SCA: SCA Capital Market Day 2016

The hygiene and forest products company SCA is holding a Capital
Market Day today in Stockholm. Over the course of the day, SCA's
President and CEO and other members of the Executive Management Team
will describe the company's strategy and work related to profitable
growth, innovation and efficiency. The company's strategy and
financial targets have not been changed. A breakdown of SCA's net
sales in the first quarter of 2016 by business unit will be presented
during the day and in this press release.

Innovation is a top priority when it comes to increasing customer and
consumer value, strengthening the company's market positions and
brands, and driving profitable growth. The company will describe its
successful innovation work, which resulted in the launch of some 30
innovations in 2015.

In recent years, the company has implemented measures to improve its
efficiency, thereby strengthening its competitiveness and improving
its earnings. Efficiency enhancements are carried out continuously
within the company and, among other activities, the long-term efforts
to improve the efficiency of Tissue will be presented.

The day will also include a presentation of the Group's ongoing
strategic efforts to grow profitable market positions, improve or
exit underperforming positions, broaden its offering of product
categories and expand its integrated solutions and services.
Activities in the digital field will also be highlighted.

Global awareness of the relationship between hygiene and health is
increasing. Combined with a higher standard of living and a growing
and aging population, this is resulting in increasing demand for
hygiene products. Between 2015 and 2020, mature markets are expected
to grow by approximately 1-2% annually. Emerging markets are expected
to grow by about 5-7% annually between 2015 and 2020. SCA is well
positioned to leverage the growth potential existing in both mature
and emerging markets. Emerging markets accounted for 32% of SCA's net
sales in 2015.

"The markets and categories where SCA operates are growing and we have
a successful strategy in place for value creation, offering numerous
opportunities for continued profitable growth. We also see
opportunities for further efficiency enhancement. Our innovations and
offerings create value for our customers and consumers across the
globe," says Magnus Groth, President and CEO of SCA.

Presentations will be held by: President and CEO Magnus Groth; CFO and
Executive Vice President Fredrik Rystedt; Senior Vice President Group
Function Sustainability Kersti Strandqvist; President of SCA Forest
Products Ulf Larsson; President of SCA Global Hygiene Supply Personal
Care Ulrika Kolsrud; President of Global Hygiene Supply Tissue Donato
Giorgio; Acting President of Global Hygiene Category Annika Nordin;
President of SCA Incontinence Care Margareta Lehmann; President of
SCA Consumer Goods Volker Zöller; President of AfH Professional
Hygiene Don Lewis; and President of SCA Latin America Pablo Fuentes.
During the day, Vinda will also be presented by the company's
founder, Chairman and Executive Director LI Chao Wang and CEO and
Executive Director Christoph Michalski.

A breakdown of SCA's net sales in the first quarter of 2016 by
business unit will be presented during the day. SCA Consumer Goods
accounted for 30%, SCA AfH Professional Hygiene 19%, SCA Incontinence
Care 13%, SCA Latin America 10%, SCA MEIA (Middle East, India and
Africa) 2%, Vinda 12% (including SCA's hygiene operations in
Southeast Asia, Taiwan and South Korea. This transaction was
completed on April 1, 2016) and SCA Forest Products 14%.

SCA Capital Market Day starts at 10:30 a.m. and will be webcast live

NB: This information is such that SCA must disclose in accordance with
the Securities Markets Act or the Financial Instruments Trading Act.
Submitted for publication on May 19, 2016, at 8:00 a.m. CET.

For additional information please contact:

Linda Nyberg, VP Media Relations and Online Communications, 46 8 788
51 58

Johan Karlsson, Vice President Investor Relations, 46 8 788 51 30
SCA is a leading global hygiene and forest products company. The Group
develops and produces sustainable personal care, tissue and forest
products. Sales are conducted in about 100 countries under many
strong brands, including the leading global brands TENA and Tork, and
regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba,
Tempo, Vinda and Zewa. As Europe's largest private forest owner, SCA
places considerable emphasis on sustainable forest management. The
Group has about 44,000 employees. Sales in 2015 amounted to
approximately SEK 115bn (EUR 12.3bn). SCA was founded in 1929, has
its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX
Stockholm. For more information, visit


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