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2014-07-01

SCA: SCA to endorse its customer and consumer brands globally

SCA, a leading global hygiene and forest products company, will as of
July 1 2014 be endorsing its already strong portfolio of customer and
consumer brands globally with the corporate SCA brand.

Following the introduction of the stronger and more distinct corporate
SCA logo in March 2013, SCA is now responding to the ever-growing
consumer demand of knowing where and how products are made by
positioning the SCA corporate brand together with the customer and
consumer brands across all categories, brands and markets globally.

"SCA is a company with a unique heritage, a range of strong customer
and consumer brands that make a difference for millions of people
around the world and an award-winning sustainability profile and
focus going forward. By taking a prominent and visible position
alongside the company's customer and consumer brands in all its print
ads and TV commercials, SCA aims to further strengthen the awareness
and perception of SCA as a leading global hygiene and forest products
company and as a solid, and trustworthy brand", says Jan Johansson,
President and CEO, SCA.

View video
(https://www.youtube.com/watch?v=KVF37TKvLF0&list=PL6USUCJRUNKzNiand85Cf9...)
of how the endorsement might look.

"Our ambition is to increase the awareness and perception of SCA. By
connecting SCA and its customer and consumer brands, the information
to our stakeholders gets even more transparent. An important platform
to build the SCA brand is Team SCA's participation in the Volvo Ocean
Race with an all-female crew. This strengthens the perception of SCA
and our brands, such as TENA, Tork, Lotus, Libresse, Tempo and Libero
even further," says Joséphine Edwall-Björklund, Senior Vice
President, Group Function Communications.

For further information, please contact:
Boo Ehlin, VP Media Relations, +46 8 788 51 36

SCA is a leading global hygiene and forest products company. The Group
develops and produces sustainable personal care, tissue and forest
products. Sales are conducted in about 100 countries under many
strong brands, including the leading global brands TENA and Tork, and
regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba,
Tempo and Vinda. As Europe's largest private forest owner, SCA places
considerable emphasis on sustainable forest management. The Group has
about 44,000 employees. Sales in 2013 amounted to approximately SEK
93bn (EUR 10.7bn). SCA was founded in 1929, has its headquarters in
Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more
information, visit www.sca.com.

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http://news.cision.com/sca/r/sca-to-endorse-its-customer-and-consumer-br...
http://mb.cision.com/Main/600/9610065/262632.pdf

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