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2016-06-03

Scandic Hotels Group AB: HTL hotels to change name to Scandic

Scandic Hotels, the Nordic region's market leading hotel company, is
streamlining its operations and has chosen to rebrand and integrate
the Group's HTL hotels into Scandic's strong, well-known brand and
other operations.

Scandic's strong brand and repeatable business model constitute an
essential part of Scandic's value creation. Over many years, this has
been confirmed by the Group's stable margins and good performance.

Owning its brand gives Scandic a powerful and effective way to adjust
its offering based on market and hotel-specific needs and
circumstances. To further optimize operations, Scandic has chosen to
rebrand its existing HTL hotels under the Scandic brand and to
integrate the hotels in the Group's other hotel operations, which
include 230 hotels in seven countries.

- Together with scalability, our strong brand constitutes an important basis for Scandic's value creation, which is confirmed by our good and stable margins. With Scandic's brand and system support, these four hotels can perform even better, says Frank Fiskers, President & CEO of Scandic Hotels Group.

The HTL concept was launched by Scandic in 2014 and is operated today
through four hotels in Stockholm and Oslo. The affected hotels will
be rebranded as Scandic hotels during the fall 2016. Existing
customer agreements and bookings will not be impacted by the change.

For more information, please contact:

Frank Fiskers, President & CEO, who can be reached via:

Ann-Charlotte Johansson, VP Communications & IR
E-mail: ann-charlotte.johansson@scandichotels.com
Phone: +46 72 180 22 44
www.scandichotelsgroup.com

About Scandic
Scandic is the largest hotel company in the Nordic region with 14,400
team members and a network of close to 230 hotels with about 44,000
hotel rooms in operation and under development. Scandic Friends is
the biggest loyalty program in the Nordic hotel sector with 1.7
million members. Corporate responsibility has always been a part of
Scandic's DNA and Scandic has been named Best Hotel Brand in the
Nordic countries (BDRC). Since December 2, 2015, Scandic has been
listed on Nasdaq Stockholm. www.scandichotelsgroup.com

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http://news.cision.com/scandic-hotels-group-ab/r/htl-hotels-to-change-na...
http://mb.cision.com/Main/13379/2022408/524332.pdf

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