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Scandic Hotels Group AB: Scandic recruits Frippe Stenberg

- will strengthen Scandic's brand and customer offering

Scandic has recruited Frippe Stenberg, a well recognized name in
marketing and advertising, for a position with responsibility for
Scandic's brand and customer offerering, including digital
development and innovation.

Scandic is the strongest hotel brand in the Nordic countries and is
ranked among the best hotel brands in the region by the international
consulting firm BDRC. Guests also confirm Scandic's popularity as
Scandic's loyalty members generate nearly 40 percent of the Group's
room revenue.

To additionally strengthen the brand and customer offering, Scandic
has recruited Frippe Stenberg to the newly created position of Vice
President Brand & Guest Journey. He assumes command for the continued
development of Scandic's brand platform, customer offering and
innovation of digital channels and experiences.

Frippe Stenberg has lengthy and vast experience in both traditional
and digital marketing, most recently from his position as CEO of the
media agency Vizeum Sverige AB. Prior to this, he was Head of
Marketing at Tele 2 in Sweden, as well as having held senior
management positions and other senior positions at Svenska Spel,
Storåkers, McCann and ANR BBDO.

- Scandic is the Nordic region's strongest hotel brand. By recruiting
Frippe Stenberg, we will strengthen our ability to further develop
our brand and customer offering, particularly in the digital arena,
which is increasing in importance for the overall experience of our
guests, says Thomas Engelhart, Chief Commercial Officer at Scandic.

- Scandic is a trustworthy brand and has enjoyed an exciting brand
journey. I have been following the company's growth in recent years
and it will be great to have the chance to continue developing its
brand, offering and the ever-important customer journey together with
the team at Scandic, says Frippe Stenberg.

For further information, please contact:
Thomas Engelhart, Chief Commercial Officer, Scandic Hotels Group

Ann-Charlotte Johansson, VP Communication & Investor Relations,
Scandic Hotels Group

+46 721 80 22 44,

About Scandic Hotels Group
Scandic is the largest hotel company in the Nordic region with an
network of almost 230 hotels with 41,000 rooms in seven countries and
run by 14,000 team members. Scandic Friends is the biggest loyalty
program in the Nordic hotel industry with 1.6 million members.
Responsibility is a part of Scandic's DNA and Scandic is the `best
hotel brand' in the Nordics (BDRC). Scandic has been listed on Nasdaq
Stockholm since December 2, 2015.


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