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2016-05-05

Scandinavian Tobacco Group A/S: The FDA Regulation of Cigars and Pipe Tobacco Now Known

COMPANY ANNOUNCEMENT

No. 19/2016

Copenhagen, 5 May 2016

THE FDA REGULATION OF CIGARS AND PIPE TOBACCO NOW KNOWN

Today, the US Food and Drug Administration's (FDA's) regulation of cigars and
pipe tobacco, the so-called Deeming Regulations, became public. The official
publication will take place on 10 May 2016.

The regulations have been awaited since the FDA published its proposed
regulations in the summer of 2014 followed by a commentary period that ended
in August 2014. The FDA's regulatory power has until today only been extended
to cigarettes, fine-cut tobacco and smokeless tobacco products.

The FDA has maintained 15 February 2007 as the so-called grandfather date.
This means that cigars and pipe tobacco products introduced after that date
must be found by the FDA to be substantially equivalent to a product that was
in the market at the 2007 grandfather date. In order to be allowed to
continue to market products introduced after the grandfather date,
manufacturers will have to file documentation with the FDA and obtain FDA's
clearance to market the products.

Niels Frederiksen, CEO of Scandinavian Tobacco Group A/S ("the Company") says:

"We have been expecting these FDA regulations for a long time. They seem to be
more or less as we expected and will cover all types of cigars and pipe
tobacco. We have in particular noted that the 2007 grandfather date remains
unchanged in this final version of the regulations.

We will now study the comprehensive document that became public today to get
the full picture of the future regulatory framework in the US for cigars and
pipe tobacco".

The new regulation is not foreseen to have any impact on the Company's 2016
financial guidance.

For further information, please contact:

For media inquiries:
Kaspar Bach Habersaat, Director of Group Communications, phone: +45 7220 7152
or kaspar.bach@st-group.com.

For investor inquiries:
Torben Sand, Head of Investor Relations, phone: +45 7220 7126 or
torben.sand@st-group.com.

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the "Group
") is a world leading producer of cigars and traditional pipe tobacco. The
Group also produces fine-cut tobacco and sells tobacco-related accessories.
The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and
fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only
company globally with a core strategic focus on production and distribution
in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made
cigar market in Europe, the handmade cigar market in the US, the online and
catalogue retail sales of cigars in the US, the traditional pipe tobacco
market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands
providing a complementary range of established global brands and local
champions. In the cigar segment, the brand portfolio comprises Café Crème,
La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands
include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading
fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and
Tiedemanns.

As at 31 December 2015, the Group employed approx. 8,100 people in the
Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand,
Australia, Canada and the US.

For more information please visit www.st-group.com.
Scandinavian Tobacco Group - FDA reg. of cigars and pipe tobacco
http://hugin.info/171738/R/2010242/744035.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Scandinavian Tobacco Group A/S via Globenewswire

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