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SEAMLESS DISTRIBUTION AB: Now guests can pay with SEQR directly in McDonald’s Sweden app

Seamless Distribution AB
Company Announcement

Now guests can pay with SEQR directly in McDonald’s Sweden app

McDonald’s Sweden decided some time ago to offer their customers the
possibility of paying with their mobile. Today the mobile payment solution SEQR
is available at restaurants across Sweden and guests make purchases by scanning
the unique QR-code displayed at checkout and enter their personal PIN-code. Now
SEQR’s payment solution is being integrated with the existing McDonald’s app,
which is one of Sweden’s most downloaded, with approximately half a million
active users a month.

SEQR’s self-developed technology bypasses the card companies and is independent
from phone operators. This means that it can be applied to almost all payment
situations; in-store, e-commerce and mobile. McDonald’s has long been in the
forefront of digital initiatives and has now became one of the first companies
to integrate SEQR in its own app. In order to pay guests simply choose SEQR
within the McDonald’s app which then opens up automatically. If the user has
not already downloaded SEQR they will automatically directed to Appstore/Google

"Today 65% of Swedes use a smartphone and many companies have developed their
own apps in an attempt to meet consumer demand and create brand loyalty.
However, these apps have until now not had the possibility of integrating the
actual consumer payments. Like McDonald’s, restaurants and other merchants have
the opportunity to integrate SEQR in their apps. Online magazines, for example,
can easily sell content directly to consumer via their mobiles,” says Anders
Forssten, Global Marketing Manager for Seamless, the company behind SEQR.

To highlight the integration, SEQR and McDonald’s are initiating a campaign
together offering users a Cheeseburger for 1 SEK (10 eurocent) when paying with

"We always want to deliver the best service to our guests, both in our
restaurants and in our app. The app already included information on offers and
our menu, complete with nutrition and allergy information, and engaging
campaigns. Now our Swedish guests can also make smooth and fast payments
through the app," says Kajsa Dahlberg, Head of Digital Engagement for
McDonald’s Sweden.

Today, SEQR is the only mobile payment solution on the Swedish market that
allows consumers to pay in stores and online. In addition to making payments,
users can transfer money (P2P), save receipts digitally, connect loyalty
programs, pay for parking and redeem offers through digital coupons.

***Images available in press room

For more information:
Cecilia Lago Albright, Press Contact Seamless +46 707 43 13 45,
Kajsa Dahlberg, Head of Digital Engagement for McDonald’s Sweden, +46 707-354
87 50

This information is such information that Seamless Distribution AB (publ) is
required to disclose pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instrument Trading Act. The information was released for
publication on March 10, 2014 at 08.00 am (CET).

ABOUT SEQR, by Seamless
SEQR (se•cure) is Sweden’s and Europe’s most used mobile wallet in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at
restaurants, parking lots and online, transfer money at no charge, connect
loyalty programs, store receipts digitally and receive offers and promotions
directly through one mobile app. Through the SEQR app, the user simply scans or
taps a QR-code/NFC at check-out and approves the purchase by entering a PIN
code. Fast, smooth and safe, SEQR’s payment solution enables merchants to lower
interchange fees significantly compared to those charged by traditional card
companies. SEQR’s unique transaction platform has been developed by Seamless,
one of the world’s largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 30 countries, Seamless handles more than 3, 1
billion transactions annually through 525 000 active sales outlets. 4 600
merchants have chosen SEQR including Sweden’s largest grocery chains, fast food
chains and national retailer chains including McDonald’s, Hemköp and Ur&Penn.
SEQR was launched in Romania in 2013 and is scheduled to launch in Finland and
Belgium in the spring of 2014. In 2013, SEQR won the Mobile Money Global Award
for Best Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX
Stockholm, under the SEAM ticker.

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