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2016-02-03

Seamless Distribution AB: Seamless partners with Xpress Money and enters the international money transfer market

In 2015, approximately $601 billion[1]
(http://file///C:/Users/a/Google%20Drive/Department%20files%20Marketing/P...)
was transferred by foreign workers to their families residing in
their home countries with an average transfer fee of 7.37% (Q4
2015)[2]
(http://file///C:/Users/a/Google%20Drive/Department%20files%20Marketing/P...).
These remittances are one of the largest financial inflows to many
developing countries. Seamless now enters this international money
transfer market (aka international money remittance) through a
partnership with Xpress Money, one of the world's most dependable
money transfer brands. Through Seamless' (SEAM) mobile payment
platform SEQR, Xpress Money and Seamless can offer its customers a
convenient, safer and affordable way of sending money from one
country to another, digitally.

"The partnership with Xpress Money is evidence of the versatility of
SEQR as a payment platform and financial ecosystem. We are very
excited to be entering the international money transfer market with
such an important global player", says Peter Fredell, CEO of
Seamless, provider of the digital payment platform SEQR.

Xpress Money is one of the fastest growing instant money transfer
companies with regional offices in 25 countries including UK, USA,
Canada, Australia, Hong Kong, Philippines, United Arab Emirates and
India, amongst others. The brand is present in 150 countries through
170, 000 agent locations across the globe. Xpress Money offers
convenient services to its customers globally, which include Cash
Payouts, Account Credits, Remit Card or ATM, Mobile Wallets and Door
Delivery Services.

"As a brand, we seek partnerships and integrations that add value to
the dynamic and evolving business that we operate in. Our objective
is to provide our customers with money transfer solutions that are
not only convenient but also affordable. SEQR helps us meet that goal
through their versatile digital platform and extensive market
presence in Europe. In addition to our existing array of services, we
are now taking a step ahead with this innovative mobile payment
application SEQR, developed by Seamless" says Sudhesh Giriyan, COO,
Xpress Money.

Through SEQR, Xpress Money will offer its customers the convenience of
transferring their money digitally, anytime and from anywhere. Xpress
Money's average cost of sending remittances stands at 2%, way lower
than the global average of 7.37%. With this partnership, Xpress Money
hopes to further reduce the cost incurred by customers while sending
money.

In addition to initiating and processing the remittance transactions
digitally, SEQR will also offer a channel that can be easily tracked.
The remitted amount will then be available for payout to the
beneficiary through Xpress Money's convenient services available in
the respective receive countries. Seamless and Xpress Money will be
able to offer the service in all countries the companies are present
in. Integration is planned to be completed during 2016.

About Xpress Money
Xpress Money is a global money transfer brand with a thriving presence
in more than 150 countries across all continents through 170,000
agent locations. Xpress Money has come to be known as the most
dependable international money transfer brand and provides its
customers a simple, fast & safe way to transfer money through
innovative technology, superior customer service and its extensive
worldwide network. For more information, follow us on Facebook:
www.facebook.com/XpressMoney, Twitter: @Xpress_Money
(http://bit.ly/13Xkqev) or visit www.xpressmoney.com

About Seamless / SEQR (se·cure)
SEQR is Europe's most used mobile payment solution in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at
restaurants, parking lots and online, transfer money at no charge,
connect loyalty programs, store receipts digitally and receive offers
and promotions directly through one mobile app. Through the SEQR app,
the user simply scans or taps a QR-code/NFC at check-out and approves
the purchase by entering a PIN code. Fast, smooth and safe, SEQR's
digital payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card
companies.

SEQR's unique transaction platform has been developed by Seamless, one
of the world's largest suppliers of payment systems for mobile
phones. Founded in 2001 and active in 35 countries, Seamless handles
more than 3,7 billion transactions annually through 575 000 active
sales outlets. 6 200 merchants have chosen SEQR including the largest
grocery chains, fast food chains and national retailer chains in the
markets where SEQR is established. Currently SEQR is established in
Sweden, Finland, Romania, Belgium, Portugal, Netherlands, Germany,
Spain, France, Italy, UK and US. In 2013, SEQR won the Mobile Money
Deployment in Europe. Seamless is traded on Nasdaq Stockholm, under
the SEAM ticker. www.seqr.com

This is the type of information that Seamless Distribution AB (publ)
is required to disclose pursuant to the Securities Market Act and/or
the Financial Instruments Trading Act. The information was submitted
for publication on February 3, 2016 at 08:50 a.m. (CET).

Media Contacts:
Alisha Fernandes, Xpress Money, alisha.fernandes@xpressmoney.com,
+97148186185

Cecilia Lago Albright, Seamless, Cecilia.albright@seamless.se , +46
707 431345

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