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SEAMLESS DISTRIBUTION AB: SEQR mobile wallet offers an easier path to fundraising and giving

Seamless Distribution AB
Company Announcement

SEQR mobile wallet offers an easier path to fundraising and giving

Giving should be easy. That’s why Seamless, the company behind the mobile
wallet SEQR, has applied its technology using QR-codes to fundraising. Now,
users of the SEQR-app can donate money directly inside the app or by scanning a
QR-code unique to each participating organization. The QR-code is also easily
displayed in digital or traditional marketing channels. Amnesty International
(Sweden), Plan (Sweden) and the Child Cancer Foundation (Sweden) are among the
twelve organizations that are already accepting donations through SEQR.

- Our vision is to offer mobile payment solutions that change the payment
industry. By donating through SEQR, it only takes a minute to make a
difference. Since the QR-codes are unique we can easily assist the
organizations in measuring the reach and success when it comes to choice of
media channel, says Anders Forssten, Global Marketing Manager SEQR, also
responsible for the charity web site Allainsamlingar.

Since QR-codes can be applied to almost anything, it opens up endless
opportunities for fundraisers. SEQR-users can donate on the go, when a need
arises, and from the smartphone. The unique QR-code can be applied to flyers,
posters, stickers, web-site, in social media, in emails and newsletters. The
QR-code is connected to a receiving account provided by the organization. The
organizations, in the same way as merchants offering SEQR, will also
significantly decrease their transaction costs since the technology is not
connected to any card infra-structure.

- We want to make it easier for our donors and be accessible in as many large
channels as possible. Amnesty works to protect human rights for everybody and
therefore we are happy to have the opportunity to highlight our work to
SEQR-users that can donate through their site, says Evelina
Norberg, Fundraising Manager Amnesty International Sweden.

To donate from the SEQR-app, the user simply chooses an organization displayed
in the app, selects the amount and approves with the personal PIN. For a full
list of organizations available for donations through SEQR visit

In addition to donating to charity SEQR-users use the same app to pay in stores
and online, send money, pay for parking, connect loyalty programs and redeem
targeted offers.

Press contact: Cecilia Lago Albright, / +46

This information is such information that Seamless Distribution AB (publ) is
required to disclose pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instrument Trading Act. The information was released for
publication on March 19, 2014 at 2.30 PM (CET).

ABOUT SEQR, by Seamless

SEQR (se•cure) is Sweden’s and Europe’s most used mobile wallet in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at
restaurants, parking lots and online, transfer money at no charge, connect
loyalty programs, store receipts digitally and receive offers and promotions
directly through one mobile app. Through the SEQR app, the user simply scans or
taps a QR-code/NFC at check-out and approves the purchase by entering a PIN
code. Fast, smooth and safe, SEQR’s payment solution enables merchants to lower
interchange fees significantly compared to those charged by traditional card
companies. SEQR’s unique transaction platform has been developed by Seamless,
one of the world’s largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 30 countries, Seamless handles more than 3, 1
billion transactions annually through 525 000 active sales outlets. 4 600
merchants have chosen SEQR including Sweden’s largest grocery chains, fast food
chains and national retailer chains including McDonald’s, Hemköp and Ur&Penn.
SEQR was launched in Romania in 2013 and is scheduled to launch in Finland and
Belgium in the spring of 2014. In 2013, SEQR won the Mobile Money Global Award
for Best Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX
Stockholm, under the SEAM ticker.

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