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SEAMLESS DISTRIBUTION AB: SEQR performs record breaking roll – out

Seamless Distribution AB
Company Announcement

SEQR performs record breaking roll – out

- 1 300 POS in five days

Seamless (OMX: SEAM) has in only five working days rolled out the mobile
payment solution SEQR to just over 300 Apotek Hjärtat pharmacies which means
approximately 1 300 POS. Never before has a roll-out of the mobile payment
solution SEQR been carried out in such a short time. Thanks to SEQR:s use of
QR-codes, in combination with cashier integration, merchants can quickly get
started with mobile payments without any investment.

The stores only need to display a QR-code at checkout and the integration is
done to the existing POS system. Since everybody today has a camera in their
phone and the SEQR-app includes a QR-code reader, QR-codes becomes a way for
both merchants and consumers to make a transaction.

– That we make another extremely quick roll-out of SEQR to merchants, verifies
that our solution is very easily implemented. In addition to SEQR decreasing
transaction costs, we offer a wide range of additional services such as peer to
peer transfers and weekly offers to users within the same app, says Peter
Fredell, CEO of Seamless.

Today, SEQR is Sweden and Europe’s most used mobile wallet in-store and online.
Since the launch in 2012, 4 600 merchants have chosen Seamless solution that
aggregates several features in one app. Consumers simply download the SEQR app
for free to their smartphone. In order to pay, the user simply scans or taps a
QR-code/NFC at check-out and approves the purchase by entering a PIN code.
Smooth and easy.

The record-breaking roll-out was made in Sweden’s largest pharmacy chain Apotek
Hjärtat, that Seamless signed an agreement with in December of 2013.

For more information:
Cecilia Lago Albright, Press contact +46 707 43 13 45,
Peter Fredell, CEO Seamless, +46 8 564 878 00,

This information is such information that Seamless Distribution AB (publ) is
required to disclose pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instrument Trading Act. The information was released for
publication on March 20, 2014 at 07.50 am (CET).

ABOUT SEQR, by Seamless

SEQR (se•cure) is Sweden’s and Europe’s most used mobile wallet in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at
restaurants, parking lots and online, transfer money at no charge, connect
loyalty programs, store receipts digitally and receive offers and promotions
directly through one mobile app. Through the SEQR app, the user simply scans or
taps a QR-code/NFC at check-out and approves the purchase by entering a PIN
code. Fast, smooth and safe, SEQR’s payment solution enables merchants to lower
interchange fees significantly compared to those charged by traditional card
companies. SEQR’s unique transaction platform has been developed by Seamless,
one of the world’s largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 30 countries, Seamless handles more than 3, 1
billion transactions annually through 525 000 active sales outlets. 4 600
merchants have chosen SEQR including Sweden’s largest grocery chains, fast food
chains and national retailer chains including McDonald’s, Hemköp and Ur&Penn.
SEQR was launched in Romania in 2013 and is scheduled to launch in Finland and
Belgium in the spring of 2014. In 2013, SEQR won the Mobile Money Global Award
for Best Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX
Stockholm, under the SEAM ticker.

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